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February 27, 2006

Behead the VCs?

Heather Green

Umair Haque's recent thread of posts on the chasm in Web 2.0 is fascinating. Haque is exploring an impasse he sees in the Web 2.0 world. (How to describe Web 2.0? It's loosely the innovations that enable world of peer production, community, and do it yourself media.) "The 2.0 crowd has the right tools (communities, networks, attention markets, etc), but not the right audiences. Big media still has the audiences, but not the tools," Haque says.

So, he's been wrestling with how to bring the two together. Today he writes that the VCs are to blame, since they don't have the experience in media and culture to help the two sides bridge the gap. That may be part of the problem, but it doesn't feel like it's the whole issue. The other part simply may be that things are moving so fast right now that both sides are having a hard time understanding how they can benefit from each other.

These tools can help media companies craft strategies for success in the changing digital world. And the media companies can help tech startups move beyond simply being zowie innovations that appeal to geeks.

There are some projects, though, where we're seeing the two sides reach out to each other. The best example I have found (beyond MySpace) is Nashville's WKRN-TV, an ABC affiliate. In April, the station launched Nashville is Talking, a site that aggregates the posts of 400 local bloggers and features a blogger employed by the station. WKRN-TV also plans to create an adnetwork to sell local and national ads across the blogs, with revenue to be shared between the bloggers and the station.

The station is also microchunking (in Haque's own terminology) it's content through a relaunched site, so that videos and stories are unbundled and people can subscribe to them through RSS feeds. But next the station plans to create a service that allows people to pull together whatever content they want along with the content their getting from WKRN.

11:00 AM

digital media

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By the way the link for WKRN-TV is: http://www.wkrn.com

-PJ-

Posted by: Peter Jones at February 27, 2006 05:06 PM

"The other part simply may be that things are moving so fast right now that both sides are having a hard time understanding how they can benefit from each other."

This gets my vote.

Posted by: csven at February 27, 2006 11:08 PM


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