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4A's Chief Blasts Nets For No Show At Conference.


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February 27, 2006

4A's Chief Blasts Nets For No Show At Conference.

David Kiley

The American Association of Advertising Agencies is about to get underway with its annual shmooze. And CEO, O. Burtch Drake took a swipe at TV network executives for blowing off the conference. "The surprising thing about this conference is who's not there: the TV networks," Mr. Drake told Ad Age in an interview. "It blows my mind, particularly given the pressure they're under and how [alternative media] are chipping at them."

In defense of the network executives not there (as I'm not going either,) let me just say two things. First, even in the currently frigid air of New York City, I'd rather eat broken glass than go to Orlando. Second, darn little work of any kind ever gets done on these things. It's a chance to play golf for a couple of days. A lot of us don't have time to go and waste time. I'm thinking if the network executives who aren't there are anything like me, they are busy actually working, looking for ideas. And I, for one, never heard or saw an original or compelling idea hatched in Orlando, Florida.

03:55 PM

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