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Does Google benefit from faulty search?


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February 24, 2006

Does Google benefit from faulty search?

Stephen Baker

I just got off the phone with Rishad Tobaccowala, chief innovation officer of Publicis Groupe Media (and now head of its new-born digital consultancy, Denuo). He maintains that Google is out to become the eBay of advertising, but with one crucial difference: "EBay makes the market but doesn't take sales," he says. "Google is the seller and the market. Eventually, someone has to wake up and say, 'This is [BS]'."

Tobaccowala also maintains that Google benefits from imprecise searches. His point: If your searches delivered the Web page you were looking for, the adjacent advertising wouldn't be nearly as tempting.

Tobaccowala was in a London restaurant talking to me, on his way to Bombay later this afternoon. He had plenty of Google on his mind. One other assertion. Given that "anything that has a high margin gets competition," he says, "the 'do-no-evil' people can protect their market only by creating a monopoly."

10:12 AM

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? Google: Benefiting from low quality from J.D. Amer

Interesting theory on BW Blogspotting. I would have to agree, Google does benefit from this, though it may not be their intent. The same can be said for the Google Sandbox (though G denies its existence), sites are not indexed or partially indexed ... [Read More]

Tracked on February 24, 2006 01:10 PM

A better word for your headline would be "Would," not "Does."

Unless you want to flat state that Google has purposely engineered faulty search, that is.

Posted by: Michael at February 27, 2006 03:29 PM

I have found a newest idear of search engine. Please visit at: http://cgi.ebay.com/To-Google-CEO-and-Microsoft-CEO-About-Search-Engine_W0QQitemZ7597437340QQcategoryZ2992QQssPageNameZWDVWQQrdZ1QQcmdZViewItem

Posted by: searchengine at March 9, 2006 12:46 AM


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