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Questions about podcasts on Apple's iTunes


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February 23, 2006

Questions about podcasts on Apple's iTunes

Stephen Baker

The frustrations for advertisers are palpable. Here they have a grand opportunity with podcasts, and iTunes runs away with much of the industry and gives them no data. "Because they have no advertising plans, they have no motivation to provide us with details," laments Jeff Lanctot, general manager of Avenue A Razorfish, the largest buyer of online ads.

A prediction: Apple will eventually feast on this trove. Users of an iTunes Elite service, I'm guessing, will spend $39.99 per year to keep their data out of the hands of folks like Lanctot. The hoi polloi will "pay" for their free service with user data. Does that sound plausible?

Meanwhile, Mark Glaser delves into how iTunes chooses its featured podcasts. Should it be any surprise that Disney podcasts fare well?

12:00 PM

podcasting

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GOOD.

We don't WANT ads in our podcasts. It's too bad that the idiot slobbering marketing drones can't see that. They just want data so they can try to shove ads down our throats.

By the way, this really has nothing to do with Apple or iTunes. Podcasts existed long before Apple added the "Podcast" section to the iTunes Music Store. There were already many Podcast search engines & directories, and very very few podcasts contained any commercials at all. Why? The listeners want it that way.

We are sick and tired of being bombarded with pointless, ineffective advertisements everywhere we go.

Posted by: spam at February 23, 2006 12:49 PM

Are you saying this $39.99 yearly fee will pay for bulking-up already superior methods used by industries such as banking for securing data? (I'm assuming it's expected that this fee will be easily accepted by the targeted market.)

The data security industry, already a huge industry (I could only infer), will grow tremendously. Already a very lucrative industry, I could predict the salaries of major players in this field growing exponentially if this is, indeed, the case.

I was actually thinking the data security industry would not necessarily wane but would somewhat level out down the line.

(But, I guess, that would kill competition, which drives any market. And That's a loud and clear NO.)

P.S. - I'm not familiar with the term "hoi polloi." What is the meaning of this phrase?

Posted by: D. Harry at February 23, 2006 05:29 PM

D. Harry, what I'm saying is that companies will increasingly offer free services to people who are willing to share their personal data. And they'll charge a premium to people who want to keep their data to themselves. That's just my prediction.

As far as hoi polloi, here's dictionary.com:

hoi pol?loi n.

The common people; the masses.

[Greek, the many : hoi, nominative pl. of ho, the; see so- in Indo-European Roots + polloi, nominative pl. of polus, many; see pel-1 in Indo-European Roots.]

Usage Note: Hoi polloi is a borrowing of the Greek phrase hoi polloi, consisting of hoi, meaning “the” and used before a plural, and polloi, the plural of polus, “many.” In Greek hoi polloi had a special sense, “the greater number, the people, the commonalty, the masses.” This phrase has generally expressed this meaning in English since its first recorded instance, in an 1837 work by James Fenimore Cooper. Hoi polloi is sometimes incorrectly used to mean “the elite,” possibly because it is reminiscent of high and mighty or because it sounds like hoity-toity. Since the Greek phrase includes an article, some critics have argued that the phrase the hoi polloi is redundant. But phrases borrowed from other languages are often reanalyzed in English as single words. For example, a number of Arabic noun phrases were borrowed into English as simple nouns. The Arabic element al- means “the,” and appears in English nouns such as alcohol and alchemy. Thus, since no one would consider a phrase such as “the alcohol” to be redundant, criticizing the hoi polloi on similar grounds seems pedantic.

Posted by: steve baker at February 23, 2006 06:23 PM

Stephen, so charging a premium will offset the costs for security measures far superior to even the best stuff currently available.

Seems like the data security industry has plenty of room to grow.

And thanks for the response.

Posted by: D. Harry at February 23, 2006 06:48 PM


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