Businessweek Archives

Haven't Had Enough With The Oscars Yet? You Will!


The New York Observer?? Tom Scocca smartly outlines why we??e getting wall-to-wall ??overage?of the Oscars, even though there’s been no quantifiable uptick in viewer interest. (As he points out, the opposite may be true.)

Thing is, the studios are dangling a serious ad budget and cash-strapped old media warhorses can’t help but chase it.

You can’t blame ‘em for that. But in a time when there’s limited pages and space to cover almost anything, well, reading lengthy daily (or, in the case of mags like Time, weekly) exegeses on the latest perceptions of the “race”—from which Scocca helpfully quotes—well, this is a drag. A big drag.


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