Businessweek Archives

Keep the Spirit High


Small businesses rely more on personal impact than on a corporate brand. For a small business owner, it is essential to be optimistic and energetic. Your spirit will benefit the business in many ways. For example:

When you are meeting or talking on the phone with your clients, they can feel your enthusiasm. In turn, they will be happier to do business with you than with someone with a flat tempo.

When you are interacting with your contractors or suppliers, they can feel your energy level and know that they have to work as hard as you do to deliver. Thus you receive quality support.

Your staff members who feel the spirit from you are motivated. They become more productive and creative.

Last but not the least, it is for your own benefit. A small-business owner is under a lot of pressure as she or he has to work more independently. Positive thinking is a key strength needed to take on the day-to-day demands.

On the other hand, if you feel down, frustrated, and lonely, it is alright to express your emotions. The important thing is to make whatever arrangements fit your situation — you could talk to a close friend, a family member, a mentor, or even a stranger in an on-line chat room. The goal is to release the emotion and move on. Don’t keep the negative thought to yourself.

Kitty Li

President

LIK Group

Westford, Mass.


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