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Optimization: Another world for tilting the balance


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February 09, 2006

Optimization: Another world for tilting the balance

Stephen Baker

Greg Boser has a post about how big brand companies should do whatever it takes to get a top ranking in search engine results. (from Jeremy Zawodny) It's a no-nonsense call for aggressive search engine optimization.

In this world, the nature of the search results changes. Instead of getting the most relevant results, the public gets the smartest and most ambitious Web site optimizers. The search engines, meanwhile, tweak their algorithms to eliminate the effects of this manipulation. That turns into an ongoing battle among algorithm writers on the two sides.

It's a lot like corporate lobbying. If everyone else is taking politicians out to $200 lunches or Redskins games in a skybox, you have to do it too. Otherwise, you're losing ground. The logic is irrefutable. But in both cases it tilts a democratic system toward the people with bucks. Is this the way it has to be?

12:54 PM

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Given Google's recent slap on BMW's wrist, I hope that this doesn't last. Blogs was a super SEO weapon is starting to pick up steam, and I hope that it loses steam just as fast!

While blogs are great for SEO, I agree, those with more money shouldn't influence search results over those with better content.

Posted by: Tris Hussey at February 9, 2006 03:18 PM

I think dollars CAN help but the person with the bucks doesn't always win (in fact increasingly they don't in my experience).

I know of bloggers who rank higher than the official sites for products for those product's names in Google. Smart SEO (and not even underhanded strategy) can, as you say, tip the balance and give a massive advantage.

Posted by: Darren at February 9, 2006 06:53 PM

As with corporate lobbying there is always a line that, once crossed, takes you beyond what is an acceptable practice.

The irony in this instance is that a good quality, search engine "compliant", optimization plan for a large corporation will be just as effective as one that cuts-corners or uses "black-hat" tactics.

Search engine optimization, is a legitimate marketing expertise, done correctly any relevant, well-written web site has a chance to be on the first page of the search engine results.

Posted by: Andy Beal at February 10, 2006 09:39 AM

Darren writes "I think dollars CAN help but the person with the bucks doesn't always win ..." I agree.

Posted by: D. Harry at February 10, 2006 03:31 PM

As one of more than 1 million "new to net" entrepreneurs, I have privately funded my own start up eboutique specializing in fashions labeled the ultimate girly girl couture. SEO is part of a magical, mystical new cyber-world that is required to work behind the scenes to even allow girl-friends type shopping friendly sites to even become a reality.

The first few months are the most critical to drive qualified traffic to the site and seed the engines for placement and positioning to become noticed.

I'm curious to know if any of your readers/bloggers have great war stories and lessons learned that those of us without limitless funding could benefit from. I for one will be very willing to share my experiences and insights with others to who want to parlay successes with other like minded (and situational) entrepreneurs

Thanks for providing the forum to seek and share experiences!

Best regards,

Lisa Engstrom

Lulu Belle Boutique

www.lulubelleboutque.com

Posted by: Lisa Engstrom at February 21, 2006 11:15 PM


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