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Tracking a 17-year-old "watching" Superbowl ads


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February 06, 2006

Tracking a 17-year-old "watching" Superbowl ads

Stephen Baker

Advertisers are desperate to grab the attention of young men, like my 17-year-old son. They spend $2.5 million for 30-second ads on the Superbowl, and jam them with his kind of humor. He controlled the TiVo remote for most of the game. Here's a report on what he watched:

He zapped through practically everything. And when the rest of us complained, he got testy. So he slowed down, but just a bit. He enjoyed the caveman ad for FedEx. He tolerated the Pepsi ads featuring P. Diddy. (It wasn't an ad, but he ditched the Stones halfway through the first song.)

But here's the interesting part. He abandoned the game midway through the fourth quarter and went into the computer room, where he spent $12 of his own money to download six episodes of NBC's The Office. We could hear him laughing as the Superbowl wound down.

Mark Cuban, who (like my oldest son)went to Mt. Lebanon high school outside Pittsburgh, bought a Superbowl ad for a movie. He hoped the game would stay close through the 3rd quarter, when the ad would air, and that the Steelers would blow them out in the fourth quarter. Is that guy lucky or what?

08:00 AM

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? Is Super Bowl ad hype dying, too? from On Message from Wagner Communications

I was completely underwhelmed by the Super Bowl commercials I saw. Only one made me laugh -- the Ameriquest "that killed him" spot.

The rest seemed flat and uninspired. I honestly can't remember most of them.

[Read More]

Tracked on February 6, 2006 09:26 AM

? Zap the Game, Fast Forward to the Commercials from Zoli's Blog

Advertisers spend spend $2.5 million for 30-second ads on the Superbowl, only to get them Advertisers spend spend $2.5 million for 30-second ads on the Superbowl, only to get them [Read More]

Tracked on February 6, 2006 02:44 PM


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