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Former Altavista CEO to launch new ad network


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February 06, 2006

Former Altavista CEO to launch new ad network

Stephen Baker

I talked on Friday to Jim Barnett, former ceo of Altavista and, later, a top exec at Overture. He's planning to launch a next-gen advertising network called Turn Inc. in the next several months. He has $10 million in venture funding, and some 16 PhDs in-house. The idea is that advanced search will target advertisements to users with a precision we've not yet seen. All that can be said at this point: We'll see.

I told Barnett that I'd been hearing some skepticism about click-counting, especially from Greg Stuart at the Interactive Advertising Bureau. His response: Folks who work just blocks away from Madison Avenue can be expected to question metrics that turn their world upside-down.

11:15 AM

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Listed below are links to weblogs that reference Former Altavista CEO to launch new ad network:

? Turn.Com from Yooter Search Marketing Agency

According to Stephen Baker’s Blog, Turn.Com has $10 million in venture funding, and some 16 PhDs in-house.

One does ask howeve, isn’t that alot of money thrown at the pie in the sky idea of taking out Google, Yahoo and MSN?

10 million is al... [Read More]

Tracked on February 7, 2006 09:09 AM

Turn: Nueva agencia de Jim Barnett from Sponsor Actual

Gracias a Businessweek, y a su vez via Siliconbeat, me entero de que Jim Barnett, antiguo CEO de Altavista y posteriormente importante ejecutivo de Overture, tiene en mente crear Turn, una red publicitaria de nueva generaci??n, en los pr??ximos meses.... [Read More]

Tracked on February 7, 2006 11:58 AM

Former Altavista CEO to launch new ad network from The Blog Herald: more blog news more often

BusinessWeek reports that former Altavista CEO Jim Barnett has taken VC funding and is set to launch new ad network to take on Google's Adsense that will feature "advanced search [that] will target advertisements to users with a precision we've not yet... [Read More]

Tracked on February 7, 2006 07:37 PM

Turn.com: Another AdSense Challenger? from James Beriker's Searchblog

This seems to be the week for news around emerging publisher platforms seeking to take a bite out of Google's AdSense. Yesterday, we were all talking about Amazon's new text ad product for publishers. I wrote about it, focusing on... [Read More]

Tracked on February 7, 2006 11:38 PM

Yet another player in Internet ads from Microsoft News Tracker

On Sunday it was Amazon. Today, it?? a startup named Turn, Inc. Stephen Baker at BusinessWeek online:

... [Read More]

Tracked on February 8, 2006 02:58 PM

Turn.com - new competitor for Adsense ? from Reverse Peephole

Stephen Baker writes in his BusinessWeek blog about a new venture, turn.com, by former Altavista CEO Jim Barnett and his plan to compete against Google’s Adsense.

link

... [Read More]

Tracked on July 10, 2006 01:21 PM

You might also wish to check out Advolution ("the benefits of pay-per-click... without the actual pay-per-click")

Posted by: Karen Miller at February 7, 2006 05:42 AM

Funny that even though they are trying to compete with Google, they are still using Google for their web analytics...

Posted by: Matt at November 7, 2006 04:33 PM


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