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What happens to superstars in an age where small is big?


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February 03, 2006

What happens to superstars in an age where small is big?

Stephen Baker

Erick Schonfeld has an interesting riff on the future of media in an age where small is big. He notes that hit CDs are plummeting. Our colleague Jon Fine made a similar point in his column (which featured an unforgettable photo of Grand Funk Railroad).

Grand Funk Railroad

What happens to superstars in a fragmented entertainment economy? Do they shrink? Do their horses turn into shetland ponies? If so, what happens to the global entertainment industry built on a handful of celebrity franchises? What happens to our celebrity-driven media? What in the name of heaven will we read about in People magazine?

07:41 AM

society

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? Bloggers: The World is Watching! from Pacesetter Mortgage Blog

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Tracked on February 3, 2006 10:05 AM

I call this (and everything else related to consumption) part of the morphing ecoToroid: a time-based, 3D version of the Long Tail.

Posted by: csve at February 3, 2006 01:06 PM

Steve-

I'd wager that celebrity obsession is undeterred. Marketing is a most powerful force in our current system. Remember Bruce Springsteen back in the day? he was in there against mega-stars like Led Zeppelin and Fleetwood Mac. Yet, he got a foothold as an outsider. Table stakes were his musical talent. Point: he made it as an anti-celebrity. Marketing rules, like it or not.

Pete Zievers

Posted by: Peter J. Zievers at February 10, 2006 02:08 PM


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