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January 23, 2006

Bad pitch blog

Stephen Baker

PR people are about to be outed--and it's not coming from the journalists. Take a look at the new bad pitch blog. "I'm tired of remaining silent while my entire industry is slammed due to the performance of a few lazy people," writes co-founder Kevin Dugan in an e-mail. The blog's mission:

Our job ... will be to find the bad or “baddest” releases out there and try and figure out why they bothered squandering equity in order to flare up the ages-old contest of Flak Vs. Hack.

So here's a new question for you PR people. Months ago I dismissed the idea of blogging bad pitches, at least by name. It seemed needlessly nasty and cruel. But would it be OK to forward them to the bad-pitch blog?

11:59 AM

marketing

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Stephen: We have a three strike rule in place where the guilty party stays anonymous until they, or their employer, sends three bad pitches in total.

For the ones sent to me, I also reply to them and tell them why I am not interested and have never gotten a response.

So I encourage you to send them along. The guilty parties might not learn from it, but future PR practitioners surely can.

Thanks.

Posted by: Kevin Dugan at January 23, 2006 12:33 PM

I must admit the snarky one in me wants to see these bad pitches and revel in the fact that I did not send them. But seriously, it is a learning opportunity-- nothing wrong with instilling a healthy fear of being lambasted for doing something idiotic. Being nosy, I would always love to see who the offending parties are, but I think that information is besides the point. Kevin's policy seems fair.

Also, I saw that the blog is soliciting--and posting-- examples of good pitches as well.

Posted by: Doug Haslam at January 23, 2006 01:39 PM

From an unbiased party, I believe this is a great learning opportunity.

I've been reading the blog for a little while now, and all hilarity aside, it provides a great service to others in the industry.

Posted by: Teli Adlam at February 2, 2006 10:11 PM


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