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The Google Pack Gotcha


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January 07, 2006

The Google Pack Gotcha

Rob Hof

I've been wondering about the real reason behind the just-announced Google Pack, a rather disparate mix of (admittedly good) software programs that are pretty easy to get elsewhere. (As for me, I already have all of those programs that I want, so I'll hold off throwing in my lot with yet another big giant software provider for now.) John Battelle thinks Google likes to poke Microsoft in the eye occasionally, dumb as that may be, but clearly it's more than that. I think Nick Carr nails it: It's all centered around getting something called Google Updater onto as many PCs as possible, so the company can essentially install and update programs at will:

"Updater gives Google an opportunity to counter, to some degree, at least, the advantage that Microsoft holds through its control of the operating system. How well the tactic will work remains to be seen, but it's certainly worth a shot."

Well, maybe, but investors who bid the stock up more than $14 today had better hope they've got bulletproof windows on the Googleplex....

01:57 AM

Google, Microsoft

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? So what?? the point of Google Pack? from Microsoft News Tracker

The Google Pack announced by Google yesterday has the pundits scratching their heads as to the whys and wherefores, but Nicholas Carr has a theory

... [Read More]

Tracked on January 7, 2006 09:14 PM

I installed it (most apps), and the fresh Ad-Aware SE said its definitions were 120 days old and wanted to install new ones! And each program still seems to have its own LiveUpdate/Check for Updates/Update Now system, so Google Updater just seems more overhead.

Posted by: skierpage at January 7, 2006 02:57 AM

And Google are already making changes to the Google Pack. Google Video Player is now removed from the Google pack without any reason.

Posted by: Amit Agarwal at January 7, 2006 10:34 AM

Ha, ha. Microsoft is tanking. Better pull out of the MS parade. Hell the Explorer is 6 years old. And most "non-tech" people have still yet to realize that there are options. Good ploy by Google.

Posted by: adam at January 7, 2006 12:28 PM

Hey Amit! How are you man? We went to school together. Unbelievably random that I saw your post here. Anyways hope you are doing well. My email is williams _ walter at yahoo without any spaces. Oh, and so this post doesn't get removed by a mod, i think google pack is just fascinating.

Posted by: Walt Williams at January 7, 2006 03:00 PM

The Google Pack includes the Adobe Reader -- but if you install Adobe's Reader individually it installs the Yahoo! Toolbar! Huh?

Posted by: Blake Handler at January 9, 2006 03:42 PM


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