Innovation & Design

Harry Potter and the Goblet of Fire


This latest installment about the teenage boy wizard continues to heat up the global box office, but leaves product placement in the cold. Set almost entirely in the magical world, Muggle brands do not make an appearance, which is unsurprising as each film in the franchise kept brand cameos to a minimum. Their absence makes the film's one brand shine: Harry Potter.

From gummi cockroach clusters to magic wands, this branded entertainment juggernaut supports a staggering amount of ancillary products with an (over)flow of tie-ins that keep fans spellbound.


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