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Ford Affirms Gay Publication Support. No Victory For AFA


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December 14, 2005

Ford Affirms Gay Publication Support. No Victory For AFA

David Kiley

Ford Motor Co. on Wednesday afternoon said it will run ads in gay publications, reversing a decision last week to pull advertising of its Jaguar and Land Rover luxury brands from such publications. In a letter to gay, lesbian and human rights groups, Ford said it has decided to run ads for all eight of its brands--Ford, Ford Truck, Lincoln, Mercury, Volvo, Aston Martin, Jaguar and Land Rover in gay targeted publications. Previously, Ford did not advertise Ford, Lincoln, Mercury in gay publications.

"It is my hope that this will remove any ambiguity about Ford's desire to advertise to all important audiences and put this particular issue behind us," Joe Laymon, Ford's group vice president for corporate human resources, wrote in the letter, which was posted on Ford's web site.

The American Family Association last week gave up an eight month boycott of Ford after it was told that Jaguar and Land Rover had dropped ads and sponsorships from gay publications and one organization. The AFA had singled out Ford for promoting organizations that seek to put gay relationships and marriages on the same social plane as heterosexual marriages. Ford dealers asked Ford to settle the dispute. Ford denied that the dropping of ads and sponsorships by Jaguar and Land Rover was in response to the AFA. But the AFA created the perception that Ford had given them what they wanted, which angered several Ford executives--notably CEO Bill Ford.

AFA official could not be reached at deadline. It's widely expected that the group will reinstate its boycott of Ford.

06:36 PM

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According to BusinessWeek, the American Family Association is not happy. Chairman Donald E. Wildmon declared that Ford Motor Company, in deciding to continue its advertising in gay publications, 'violated' an agreement reached in 'good faith' with cert... [Read More]

Tracked on December 16, 2005 04:21 PM

I have been Ford man all my life. As of this decision by Ford I will no longer buy FORDS and I will work to see that all my friends and family do not patronize the ford Line of vehicles any more.

Posted by: Bill Harton at December 14, 2005 07:47 PM

I have purchased two Ford F-250 Diesels in the past 5 years but will purchase a GMC Diesel this year because of For advertising in Gay publications.

Posted by: Deryl Willis at December 14, 2005 07:49 PM

Being a very loyal customer of Ford and being gay as well, I applaud Mr Laymon for his support of ALL publications and for not bowing down to the AFA.

Posted by: Pat Clendenen at December 14, 2005 07:50 PM

In choosing to advertise in homosexual publications, Ford is engaging in the same self-destructive behavior as its prospective 'alternative lifestyle'clientele. Perhaps Bill Ford has not yet heard of the AIDS epidemic, or of the culture war we are fighting for the soul of this nation, but many of his consumers are aware of it. I am not a member of the group sponsoring the boycott, but I will gladly forego consideration of any Ford product for the indefinite future.

Posted by: Simms Anderson at December 14, 2005 07:52 PM

I have been a Ford fan for many years. I will no longer patronize a company which supports people, who through their actions and words, diminish the importance and necessity of male/female marriage and relationships which is contrary to the teaching of our Lord and nature which he created for us.

Posted by: Paul C. Lenz at December 14, 2005 08:00 PM

This is great--if there's anything that ever affirmed the lies that AFA likes to put whether about gays or even about businesses, this certainly does. Too funny. Great.

Posted by: J Roberts at December 14, 2005 08:12 PM

Once again, the right thing is done and frightened, pathetic organizations such as the AFA lose...yet again. This is about smart business not promoting some ficticous "agenda".

Posted by: christopher at December 14, 2005 08:13 PM

Ford made the right decision in reversing their advertising ban. Discrimination against gays and lesbians is not just morally wrong but it is a poor business practice. I thought by the time we reached the 21st Century that such bigotry would be behind us as decent human beings. It is too bad that groups like the American Family Association would attack the Ford Motor Company for being inclusive in their business practices. My message to a bigoted group like the AFA is to look for me at my local Ford dealer. I'll be the guy buying a new Mustang.

Posted by: Robert Carver at December 14, 2005 08:26 PM

So, not only did the AFA's boycott fail, now Ford will run more ads for more products then they did before ... good work, religious fascists!

Posted by: Cheryl at December 14, 2005 08:33 PM

This decision by Ford is an earthquake for corporate public relations. In the past, right-wing groups like the AFA have been highly organized, and largely unanswered by their political opponents. When a company like Ford was challenged by someone like the AFA, the rational business decision was to cave to the right, appease the people who read their direct mailings, and hope for the (likely) possibility that the left would never find out about it.

Those days are through. Liberals are organizing, and they have begun to form their own communications network around grassroots organizations and blogs. From now on, when a right-wing group starts aggitating for new corporate policies, the target of their aggitation must assume that liberals will find out about it, and will make life very difficult for a company that gives in to the right's demands.

No major corporation should discount the importance of the recent Ford affair. With both sides organized and ready to aggitate, the rational business will stop taking the AFA's phone calls.

Posted by: Jackson at December 14, 2005 08:35 PM

Good for Ford for not giving in to these wolves in pastors' clothing.

Posted by: sean at December 14, 2005 09:06 PM

Good for Ford!

It's about time people started standing up to the theocracy craving A.F.A.

After the let up on Ford, they started boycotts against Walmart and Target for saying "Happy Holidays" instead of "Merry Christmas." They say it's to put the "Christ back in Christmas."

When I was a kid, religious leaders complained that Christmas was too commercialized. Now, religious organizations are boycotting stores who don't use Christ and His birthday as marketing tools! Don't shop in stores that don't cheapen and commericalize Christmas???

The A.F.A. has gone too far - and it's time people realize it - and stop them!

Posted by: Tristan at December 14, 2005 09:20 PM

Mel Gibson. True Patriot for Governor of California. Much more patriotic than Ford. And a Christian.

DraftMelGibson.com

Posted by: supreme council at December 14, 2005 09:34 PM

Have I driven a ford...lately?

You bet! I'm gonna buy one tomorrow.

Thank you Ford for being such a catalst for AMERICA.

Peace

Posted by: john at December 14, 2005 09:37 PM

Dear Bill Ford, CEO

I want to thank you and all of your executives, for not only overtuning last week's decision to pull advertising from any gay publications but, for increasing the number of products advertised.

I had called last week in protest having just turned in a Ford Focus for a 2006 Escape three weeks earlier. I see myself as a satisfied "life-long" customer of Ford which, last week was in doubt. Your reversal has renewed my commitment.

All the best,

Joe Adams

Grantham, NH

Posted by: Joe Adams at December 14, 2005 09:40 PM

Married White Active Protestant seeking out businesses who don't buckle under to religious nuts.

I've never bought a Ford before, but I'm a whole lot more likely to now.

Posted by: Ralph at December 14, 2005 09:42 PM

its an absurd, the fact that american automakers are losing their competition to the japanese automakers, now Ford, is alienating its customer base, i mean how intelligent are the japanese for staying out of this problem, although they could afford to get into some ehtical issues, but no, it had to be one of the american manufacturers who is allready losing its customer base,, so stupid to say it in plaind language, just this fact alone will postpone any of my plans to buy any Ford for a long time, and the fact is,, im pretty sure about 80% of Ford truck buyers care about homosexual, abortion, and other ethical rights."ford, you're going down deeper than before".

Posted by: alex at December 14, 2005 09:48 PM

Hogwash- I will NEVER AGAIN buy any Ford product and will encourage others to take the same stand.

You just lost a lot of potential and past customers by advertising in GAY publications.

Posted by: Don Simons at December 14, 2005 10:00 PM

If the AFA is against gay marraige, then for heaven's sake,

they shouldn't marry members of the same sex. I'm overly

tired of people using "tantrum* tactics" when things aren't going their way. It didn't fly with our parents when we were children and it shouldn't fly now! Please! Sometimes we just have to hear the word NO!

*Synonyms: anger, animosity, cat fit, conniption, conniption fit, dander, duck fit, flare-up, hemorrhage, huff, hysterics, outburst, storm, temper, temper tantrum, wax

*Antonyms: calm, contentment, peace Need I say more

Posted by: Hadley Horodowich at December 14, 2005 10:09 PM

I am sick to death of militant Christians and their judgemental garbage. America, get off your knees and pay attention to reality. Thank you, Ford Motor Company.

Posted by: ford person at December 15, 2005 07:58 PM

im cancel buying ford and million christian will the do too

Posted by: yat stone at December 15, 2005 09:32 PM

I'm extremely straight and Christian but I'll keep buying Ford trucks. The AFA doesn't seem to be very good for this country. How Americans choose to "love" each other doesn't really bother me, doesn't impact me and won't hurt my family. In fact, maybe we should be supporting the ones who want to get "married". Ford simply denied that dropping ads for Jaguar and Land Rover was in response to the AFA. This is America-- good for Ford.

Posted by: Kurt G. from Ohio at December 16, 2005 06:24 AM

Praise be to God. This is the second time this year that a major American corporation has politely told a bunch of theocrats what they can do with their un-Christian threats and boycotts. First Microsoft, now Ford. I hope Target and Wal-Mart similarly give the AFA the shove.

Posted by: Mark Poole at December 16, 2005 03:19 PM

Hell yes(!) to Ford for having the guts to stand up to hate groups masquerading as "family friendly". As to the homophobe who won't buy anymore F-Super Duty trucks, go ahead and buy yourself a Chevy/GMC or, if you really have no repect for yourself, a Dodge. I'll be the gay redneck (yep, we exist)in the new F-250 Lariat 4x4 Power Stroke who stops to tow your new Duramax or Hemi after it breaks down on the side of the road. Man, I love America!

Posted by: Greg at December 16, 2005 04:03 PM

Congratulations to Bill Ford and the Ford Motor Company for not bowing down to the AFA. Ford Motor Company has refused to pull its advertisements in gay and lesbian publications - and has decided not to bow to the AFA's mission of bigotry, segregation, and discrimination.

Anyone who refuses to purchase a car based simply on whether or not the company advertises in a gay or lesbian publication should take a look then at every single product that they purchase and make sure that they don't advertise in any of these publications as well.

Ford doesn't discriminate based on race, religion, or sexuality when they hire people, so why should they do it when they advertise? Because it has no relevance to designing, producing, and selling cars. These are personal factors which should remain private.

Given study and research one will find that in other countries religion is not viewed in the way the fanatical AFA views it. In Japan these ideas would not fly and a company that sided with religious groups like the AFA - would be viewed in a horrible light. Ford did not ask for this, the company was simply targeted because they are so large.

Finally, the people who are posting here about not buying a Ford product - should think a bit more with their own minds. Base your decision instead on the fact that Ford Motor Company is a company that has given jobs to hundreds of thousands of Americans. A company that supplies medical, dental, and eye benefits, 401 k, and retirment plans to their employees. Ford has been a company that has driven the US and Global ecnomies for many years.

By not supporting GM, Ford, and other American companies - you are not supporting America, Amercian jobs, or the American economy. You then become anti-Americn. Think before you make rash judgements based on your faith - don't be a hypocrite!

Posted by: E.D. Schaeffer at December 17, 2005 02:59 PM

Why should I buy a Ford if the company acts in a way that is inconsistent with my morals & values? There are other automakers, and if I have to, I'll buy a foreign car.

My parents taught me to act with integrity and to stand up for what I believe.

Posted by: sarah at December 18, 2005 06:04 PM

As an employee of Ford Motor Company, I am proud of the fact that my company has not caved-in to fanatic religious ANTI-American organizations.

Let's face the fact that ANY group of people that tells you that you can not do something - which is legal and does not harm another individual - goes completely against the great constitution of these Untied States. The AFA (which should stand for ANTI Family Association) is in the same league as the Nazi party. They are a group of fanatics that want to control the masses through fear and hate.

Any American that does not buy an American product is considered Anti-American in my book. Buy a Toyota or Honda and watch all those profits sail across the Pacific to Japan. If you buy a Ford or GM product, then the profits stay here in the good ole USA. If you buy a foreign car, then YOU are the reason that America is suffering -- it's your fault, so own up to the blame.

An American company should be allowed to advertise and promote their products to whom ever and where ever they want -- THAT is the American way. To deny an American company to make a profit goes completely against capitalism -- which is what this country was founded on.

BRAVO Ford!!

Posted by: Sparky at December 19, 2005 09:01 PM

AFA, A century ago it was called KKK

Posted by: Timm at December 28, 2005 07:16 AM

How dare they advertise to customers who don't agree with me?! I want to make damn sure that a corporation that I buy from doesn't want to sell to anyone but people like me!!!

Jaguar ads in a gay magazine are the gravest threat this country faces! I mean, they're imposing the gay lifestyle on me by advertising in a magazine I don't read so that people I avoid will buy cars that I can't afford!

I'm the victim!!!

Posted by: A. Kristian at January 3, 2006 01:19 PM

Was considering one of those hot new mustangs for my future, and had my eye on a Ford 250 FWD.

But this family will never see another Ford parked in it's drive.

Posted by: Jim Taylor at January 14, 2006 06:11 PM

Could someone please explain to me why the AFA thinks it should be able to dictate everything in this country? The AFA soes not stand by american values, as they claim. America is a democracy. What the AFA wants is a THEocracy.

I have never bought a Ford in my life, but my next car may very well be one because of this.

GOOD FOR YOU, FORD MOTORS. Most companies don't have the nerve to stand up to these bullies.

Posted by: Crystal at February 2, 2006 01:02 AM

Stupid sinister liberal commie sinners corrupting our great American standards. How dare they question the will of God anyway? Who are THEY to argue against the Lord Almighty? *HE* knows queers are demons in disguise, why can't everyone just let go of their stupid left wing "free-thinking" or whatever and follow the teachings of the Christian faith? For that matter, why can't everyone see that it IS the truth?

Oh and I won't be buying one of those cars ever again. They've always offered me and my family great transportation, but now I can see the light: that Ford is a company of demons, and its treachery is dire. I'm outraged.

Posted by: Dave Patterson at February 2, 2006 03:19 AM

I guess that's a mistake because they may lose a lot of normal clients. I myself know a lot of people who think that now it'll become gay vehicle and do not want to buy it any longer.

Posted by: Erik at March 10, 2006 05:30 PM

It's amazing to me if you scroll up and look at all the nasty/hateful language, it's coming from people against the AFA. The AFA is simply an organization that informs people like me of things that intrest me and gives me the freedom to take action. I don't love, not bash gays, but I certianly don't support the lifestyle either. So no need to be hateful...

Posted by: Chris at March 23, 2006 11:40 PM

I will be buying a new car in the near future-I was thinking about a Ford Fusion, but it has lost its appeal.

Posted by: Linda Bennett at March 24, 2006 05:39 AM

Goodbye Ford!! You've just lost my business and the business of everyone I know that believes in pure Christian values and morals. This country is on a downward spiral straight to hell and doesn't even see what's about to hit them! Wake up people, the more you accept and welcome this free thinking, radical leftist bull, the more you are slipping away from God and his promise of eternal bliss. Satisfy your selfish cravings greed, lust and disgusting behavior now and you will reap what you sow! Think about it America... do you really want to continue down this unrighteous path of hedonism. God may mercy on your souls!

Posted by: Vickie at March 24, 2006 10:15 AM

Our company was currently looking for new vehicles to purchase. As Christians, we should love everyone. However, homosexuality is wrong the same as murder, rape, adultery, lying, etc. But to just say any of those is okay dooms this country to a downward spiral that will end in its own destruction, as all other dynasties before it. I hate to see America lose its moral values, and it saddens me to hear people call Christians names just because they don't want to call a spade a spade.

No more Fords for this Christian.

Posted by: M Shepherd at March 24, 2006 10:47 AM

Ford needs to be NUETRAL!! Lighten up everyone!! Here's a joke:

A father watched his daughter playing in the garden. He smiled as he reflected on how sweet and innocent his little girl was. Suddenly she just stopped and stared at the ground.He went over to her and noticed she was looking at two

spiders mating.

"Daddy, what are those two spiders doing?" she asked.

"They're mating," her father replied.

"What do you call the spider on top, Daddy?" she asked.

"That's a Daddy Longlegs." Her father answered.

"So, the other one is Mommy Longlegs?" the little girl asked.

"No," her father replied. "Both of them are Daddy Longlegs."

The little girl thought for a moment, then took her foot and stomped them flat. "Well, that might be OK in California and Colorado, but we're not having any of that in Texas!"

Posted by: Barb at March 24, 2006 11:04 AM

Mr. CEO, MY father was always a Ford man. He always said nothing but a Ford would be parked in our driveway(and there wasn't). He was a very religous man, I know he would be appalled by what you are promoting, if he was still here. Tell me how can homosexuals confess to be Christians, or even yourself by promoting it, when it clearly states it in the Bible! Ask yourself why did God destroy a whole city then. I am a Clerk-Treasurer of a small town, and in the position to purchase new police and utility vehicles. Guess what kind of vehicles I will not be purchasing. Yes your right, Fords. Thank you for giving me the opportunity to voice my opinion. You don't have to answer to me for what you promote or believe in. But you will answer to him. Remember the Lord giveth and the Lord taketh away.

Posted by: NaLona Bush at March 24, 2006 11:07 AM

My WORD! What hateful language from both sides!

I have my own beliefs about what is right and wrong as everyone does. If I choose to join an organization that shares those beliefs, that is my choice. The AFA only exists because the millions of people who choose to receive information from them. I do not agree with everything they do but I do support them in some aspects. They represent millions of real people with real concerns. There is nothing "militant" or "theocratic" about that. I believe that is the sort of thing a democracy is made for.

Whether a person chooses to be in a homosexual relationship IS their choice. It is NOT, however, on par with racial bigotry and discrimination based on male or female genetics. They are not comparable.

If Ford chooses to advertise in homosexual magazines, that does not effect me in any way. The fact that they choose to support Gay and Lesbian parades and the London Mardi Gras are completely different matters. I would not support any organization that funded those types of PUBLIC activities for homosexuals or heterosexuals. It's garbage, period.

I will not buy a Ford product again.

(And as for the unrelated Target and Wal-Mart comments: Seriously, what holiday IS it that the vast majority of the country celebrates? To promote the holiday with incredible energy and marketing dollars and then remove the word "Christmas" is so hypocritical! "Holiday trees"? Really? I am all for celebrating Hanukkah and Kwanza and respect their importance! However, I think you can understand the point I'm making. Inclusiveness is necessary in the market place but Christmas has it's own specific traditions and to remove "Christmas" from it is disrespectful of the holiday and disrespectful of and offensive to those who reverence it for what it is. What respectful company would market a Menorah as a "holiday candelabra"? Yikes!)

Posted by: Valerie at March 24, 2006 11:50 AM

I WAS GOING TO BUY A FORD, BUT SINCE FORD WOULD RATHER HAVE HOMOSEXUALS BUY THEIR CARS, I'LL BUY A TOYOTA. IT'S A GREAT CAR!

REMEMBER: ONE MAN AND ONE WOMAN MAKE A MARRIAGE

Posted by: A. URBAN at March 24, 2006 12:04 PM

I have been a Ford girl from my teen years. I raced more Fords (1958-1968)than any others. I instilled Ford quality into my kids and grandkids, but I will surly change that! I have preached that the best truck on the market is Ford trucks and I hate to depart from that but I will!.. I want nothing to do with any company that cannot maintaine grass-roots integraty and be in touch with main-stream American. I will not come back to Ford untill they clean up their act and get back to clean healthy businness! If you don't you are on your way out!

Posted by: Edna Maturkanich at March 24, 2006 12:53 PM

While heterosexual myself, I have homosexual friends and relatives. But, regardless of your sexual philosophy, it is interesting to me to see a company turning its back on the majority of its potential customers.

Report after report states that 86% of Americans are against homosexuality. Knowing that, it seems that "good" business practices would dictate doing whatever it takes to ensure the continued support of that simple majority.

If 14% of the people can dictate the actions of any corporation, I would feel very hesitant about the security of that corporations future.

Ford Corp. will do whatever it wants to do, under the law. We all have that right as Americans. As for myself, I will not be buying Ford stock anytime soon.

Posted by: Mark at March 24, 2006 01:03 PM

I am VERY disappointed in Ford's decision. I am now making a decision within my rights to withhold any of my hard earned money from supporting Ford's Gay, Family Destroying position. James Kratz

Posted by: James Kratz at March 24, 2006 02:31 PM

Well, we went out and bought a Chevy Impala SS over the Ford 500 the other night, directly due to this issue. It never ceases to amaze me that a company will bend to the will of a minority smaller than 5% of the population. Maybe the other 95% not spending money on them will help change their minds about endorsing sin.

Posted by: Dan at March 24, 2006 05:19 PM

It is so sad that our great country has come to this. America was founded on Godly principals, but the Lord must be very sad over what we have become as a people. Show me anywhere in the Bible where God accepts homosexuality. I can show you many places where He condemns it. He destroyed Sodam because of it. Where do you think we got the word sodomy? I don't believe we can any longer call ourselves a Christian nation. Thank God for the AFA and organizations like it that are trying to speak up for those of us who would stand up for morality.

Posted by: Kathy at March 24, 2006 08:05 PM

I Work at a Ford store,I deliver parts,it does bother me that Ford would sponsor the gay community. I is a coustmer base of 2 or 3% of the nation, not good thinking. I have 2 ford focus cars I will no longer buy a Ford product, even though I am pleased with my cars. If Ford dwill drop their suppor for gay addvertising I would reconcider and buy Ford products. My cars are 2001's getting close to replace

Posted by: George at March 25, 2006 12:58 AM

If Ford would produce more enviable products at competitive prices they wouldn't have to suck up to anyone. Forget the targeted advertising and donations to every goofy group on the face of the earth. Put all of that money in the product and have a profitable year for a change.

Ferrari and Porche hardly ever advertise. They never have a rebate or even a sale. They don't donate cash, cars, community centers, or even sponsor parades, yet they sell every vehicle they make usually at a premium...and some are sold out before the first one is produced. My son is on a waiting list for his Ferrari to be delivered in June of 2007.

I have watched the stock price slide from $30 down to the current $8.10. These giveaway programs are not working. How much does anyone really appreciate something they got for nothing. Ford can not be all things to all people...it is a company that makes vehicles, not the United Nations/Cultures/Genders/Etc. STOP all the B.S. and make desirable machines that people will buy. Then, invest the profit in better product. Stay focused. Please!

Posted by: Thomas Lyons at March 25, 2006 02:30 PM

II Pet 3:3 Know this first of all, that in the last days mockers will come with their mocking, following after their own lusts, . . . . . . .

I John 2:15 - 17 Do not love the world, or the things in the world. If any one loves the world, the love of the Father is not in him. For all that is in the world, . . . . . . . . . . the lust of the flesh . . . . . . . . . . . . . . . .and the lust of the eyes . . . . . . . . . . . . and

the boastful pride of life, . . . . . . . . . . . . is not from the Father, but is from the world. And the world is passing away, and also its lusts; but the one who does the will of God abides forever. . . . . . . . . . . . . . . . .

Eph 5:15 Therefore be careful how you walk, not as unwise men, but as wise, making the most of your time because the days are evil.

Posted by: elaine at March 25, 2006 09:17 PM

Ford, I've always been a total "Ford fan", until now! I'm just so discusted Ford would lower itself to the sinful, dirty tactics of this cult! Remember Ford, "You reap what you sow!!!"

This country was based on the bible, & many of you seem to be in denial of that, but all who continue to promote these cults are just blind to the truth! Read Luke 6:39!

May you confess your sins & stand up for the truth this country was founded on: The Word of God. May we again be "One nation under God"!!!

Posted by: Tami Seis at March 26, 2006 12:25 AM

Oops-the AFA couldn't get Ford to cave in. Must suck to be a hateful, right wing Christian right now!

Posted by: Rob at March 26, 2006 03:26 PM

Bill Ford, your ancestors would be so disappointed in how you are running "their" company. I know they were god-fearing men, but YOU will never see them in heaven!

Henry Ford made you what you are, and would turn over in his grave if he could see what you are doing to destroy his company.

Posted by: Dena at March 27, 2006 02:25 AM

I am a Christian and a Ford driver. I am sadden by the emails that I have just read- both pro and con for the Ford Corporation and the AFA. One only needs to read these emails to know just how far down in the muck and mire we are in America. I disapprove of homosexuality. Actually, I detest it but I love the homosexual. I love them because God loves them. You can hate the lifestyle but you can't hate the person. This is the only hope we have. I pray, and it will be because of the prayers of Christians, that every practicing homosexual realizes the error of their ways before it is too late. It is my hope that everyone who opposes God will come to the knowledge of Him before it is too late.

I applaud the efforts of AFA for trying to do what they believe to be the right thing. I can't say that I agree with the boycott because it can affect so many innocent people at Ford that might stand to lose their jobs but I do support their effort to do something. I am sorry that Ford feels they have to take such a "strong" stand against the AFA. Compromise would have been a better option. Regardless, I will no longer purchase Fords as long as they take this position.

Posted by: Debbie at March 27, 2006 03:43 PM

"War. Rape. Murder. Poverty. Equal rights for gays. Guess which one the Southern Baptist Convention is protesting?" -- The Value of Families

Ridiculous. Good for Ford! All the hate and judgment these self-righteous “Christians” spew is frightening.

Posted by: Kris Benson at March 28, 2006 08:06 AM

I don't think this discussion is necessarily about where a company advertises, but about the support of a particular "life-style" that is dangerous to America, morality, and the individuals who are involved in it. We should all value the right of anyone to choose the life they want to persue, but not to the detriment of society. I, as an individual will not buy a Ford automobile again as I very strongly disagree with this "life-style" and refuse to support those who do.

Posted by: vic at March 28, 2006 07:19 PM

There is an old adage about never talking about religion or politics. As a company, I think FORD should follow this advice. Just like I don't need a person that works in the film and/or TV industry to tell me how I should think, or what I should support, I don't think it wise for any company to support one side of a hot issue like this. For the last 30 years I have bought only Ford products. I don't know if that will continue. I can't understand the business sense in alienating the majority of people in order to appease a minority of citizens. I certainly believe it is their right to advertise wherever they want. But for me to buy a producet from a company that spends hundreds of thousands of dollars to push an agenda I don't believe in seems counter productive.

Posted by: Warren at March 29, 2006 04:58 PM

I own a Ford and WAS planning on buying a Ford again. I am puzzled by the fact that Ford would take such a drastic measure that would alienate their base. They have just made it even easier for foreign compitition to ruin them. Chevrolet here I come. Hopefully, they still support the American way of life and don't buy into what Hollywood culture says is acceptable....it's not!

Posted by: Herb Rodriguez at March 30, 2006 02:03 AM

I wonder if Bill Ford realizes that he is feeding the movement that is trying to rationalize and even dignify sex between people of the same sex, and basically encouraging his family to engage in this behavior. When you really understand homosexuality you know what a tragic condition it is to live with and that it needs to be managed and not rationalized.

Posted by: john jorgensen at March 30, 2006 09:35 AM

I'm sorry to hear that Ford has taken this stance, and has chosen to alienate such a large customer base, but I guess that is their prerogative. As for the "christian militants", I don't think that is a fair term. The homosexual agenda is as aggressively pushed, and it only goes to show that there is, indeed, a fight for the values of the nation. Is America on a decline morally? Absolutely! Will it suffer from a boycott on Ford? Not really. Will Ford suffer? Maybe. Anymore, the majority of American vehicles are at a disadvantage to foreign. This is due to poorer quality, and other bad corporate finance decisions (just look at GM). A Boycott of the one profitable american car co. will not severely damage the nation. Those who complain it will don't fully understand how our economy.

There is much more to be said, but these things carry such little weight anyhow. Will I buy a Ford after this? Probably not. I can choose to vote for my values with my dollars, and that is my prerogative.

Posted by: SM at March 30, 2006 05:45 PM

I think it is terrible, not only advertising that I can understand I guess, But the actual support for the homesexual " cause. " I mean what does this cause do? they are not saving whales, or babies, or trees. They just help more people to turn to an alternate way of life that is unhealhty and makes them unhappy. And for anyone on here who said they are "christian" and they " don't care" about homosexuals and they think it is all good for them to get married and it is no big deal. I have news for you, you might have some problems at the end of you rlife. If you read the bible it will tell you about these things. Now if you feel you just pick and choose from the Bible and believe what you want, then you disbeieve. You are either "for" God or against him. You can't walk down the street in public and disown him by saying that gay, or many other things are ok, but then go home and say thanks Jesus. You are not Christian, you are just not an atheist. And if you don't believe EVERYTHING that the bible says why would you believe ANYTHING that it says? Then make up your own religion and be your own god.

Everyone has their "opinion" and their "agenda", I say that is wrong, what do we know? Read the bible that is the answer the rest is just stupid people trying to think.

Posted by: Thad thompson at March 31, 2006 03:02 PM

The next car I will buy will be a VW. I will never buy a FORD, not only because they support the homosexual lifestyle but my Focus has been in the shop more times then I can count on my fingers... and it only has 25,000 miles on it! What most people do not understand is that most companys stay nutral on this issue. Another thing is I dont dislike the person I dislike the lifestyle which is a choice not something you are born with. I pray that Ford Motor Company will become nutral on this issue in the Name of Jesus, Amen.

Posted by: stephen at April 1, 2006 12:05 AM

To understand the depth of Ford’s support for the homosexual groups, one has only to look at Ford’s forcing their employees to attend “diversity training” classes. In these classes, the employees are captive as homosexuals lecture the employees on the acceptance of homosexuality. Ford does not allow any other view of homosexuality to be presented in the “diversity training” courses. There is no “diversity” in the classes. The only view presented as being acceptable is that of the homosexual activists. If Ford was going to be "EQUAL" then why dont we see a lot of ford advertising traditional marrige???

Posted by: Stephen at April 1, 2006 12:10 AM

I don't care what people do in the privacy of their own dwelling; however, I'm fed up with their abnormal life style being shoved in my face. They don't like our normal life style shoved in their face. I feel Corporations should remain neutral on controversial matters and don't support the agenda. If we are sicko facists for expressing our right to free speech, what does that make the gays for expressing theirs? Nevertheless, we had an F150 Crew Cab set aside at our Ford Dealer when we heard about Ford's promotion of the Gay agenda and exercised our right to change our mind. We decided to support Chevrolet and bought a Silverado. End of story...

Posted by: Ross Gooder at April 1, 2006 05:14 PM

Everyone is mad at the AFA for standing up for what Christians believe. We as Christians have just as much right to take a stand. If a Christian takes a stand then we are called all kinds of bad names. Where is our 5th amendment rights? If we want to organize and boycott, we should be allowed without everyone coming down on us. If Ford had pulled its ads out of the gay market, no one would have been upset over the gay community for boycotting.

Ford as a business (who is not doing very well at this point)( and by the way my husband works for Ford) needs to look at what the market is and who they need to market to. The larger market for the marjority of their products is not the gay community. I know quite a few homosexuals. They are not driving Ford trucks. If they get 70% to 90% of the gay population to buy Ford but lose 90% of the Christian community does that seem like a good trade and sound business decision.

I am not saying that any business has to bow down to any group, but I am saying that you need to look at the future of your company and decide what it the smarter move.

Posted by: Jay at April 2, 2006 10:28 PM

Ford has every right to advertise to any group that it choses. The AFA boycott simply says 'we won't buy Ford products because Ford is using money to sponsor and support lifestyles that it belives to be inconsistent with the teachings of God.'

It is sad that Ford, a company who is already struggling financially, has chosen to alienate itself from a large consumer base to satisfy a much smaller consumer base. Bad economics in my opinion. I have read all of the postings listed above and am ashamed at the language and bigotry from the other side.

It is not my impression that AFA is trying to dictate what Ford does or does not do. Ford has chosen to cater to supporting the lifestyle of a very small segment of society at the expense of alienating themselves from the majority of society. Good business sense? I don't think so. But then, maybe that's why Ford and the other major American auto makers are going belly up.

Looks like I may be buying another brand than Ford next time. I have been a loyal Ford owner for more than 30 years. I am a consumer and have choices just like Ford does. I chose to spend my income somewhere that values my beliefs. If Ford openly supports the gay/lesbian movement, that's their choice. I, for one, will shop elsewhere for my vehicles until Ford changes it's diversity and advertising strategy.

To Ford employees and dealers, I'm sorry but I will be taking my business elsewhere until Ford changes it's corporate 'diversity' strategy.

Posted by: Harley E Vasper at April 2, 2006 11:11 PM

I have a stance on this issue. However, I can see there is a lot of hate on both sides. I feel many bigots are using Christianity as a voice for their hatred.

Posted by: me at April 3, 2006 03:47 PM

Diversity, smersity, it’s about the cars not the sexual, political, or social preferences of the buyers. Ford should focus it's time, energy, and money on building better and more fuel efficient and affordable vehicles instead of promoting social and political agendas of special interest groups. I never was a fan of Ford vehicles to begin with and now I will never ever consider purchasing a Ford product if they continue down this path of taking sides in sociopolitical agendas. If Ford would produce a better and more fuel efficient product then they would not have to resort to wooing special interest segments of the population to improve vehicle sales.

Ford should learn from the "foreign" automakers that continue to outsell American manufacturers by continuing to improve their vehicles and stay neutral on social and political agendas. Get a clue Ford! You will sell more cars by making a high quality and more fuel efficient vehicle, not by targeting special interest groups and thereby alienating large segments of the population.

Posted by: JW at April 3, 2006 04:46 PM

NEVER IN MY LIFETIME WOULD I HAVE BELI


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