Businessweek Archives

NYTimes and Blogging: A Different Take


Bubble, Bubble |

Main

| RSS: The Tipping Point

December 08, 2005

NYTimes and Blogging: A Different Take

Heather Green

Ok, there is more than one way to look at a memo, clearly.

In writing about the NYTimes'push into blogging, Steve Rubel choses only to pull out this line about the project from an internal memo by Deputy Managing Editor Jonathan Landman. “A blog is nothing more than a piece of technology... We’ll use the technology our way.”

Wait a minute. That seems a little unfair and seems to portray the Times as denigrating blogs.

Read the memo yourself (via L.A Observed) to decide if you think that's the case. But here's the graph that struck me.

"But our new blogs are more than running commentary. Look at Carr’s. It’s full of links to film publications and blogs and web sites. It encourages responses from readers and hopes to start a lively conversation. Nothing is more important to the future of our web ambitions than to engage our sophisticated readers. Blogs are one way to do it."

10:13 AM

TrackBack URL for this entry:

http://blogs.businessweek.com/mt/mt-tb.cgi/

Listed below are links to weblogs that reference NYTimes and Blogging: A Different Take:

Heather Green: New York Times Sort Of Gets It, Part 2 from Get Real

I agree with Heather Green at Businessweek's Blogwatching that Steve Rubel's highlighting the single quote from the Jonathan Landman memo on blogging is unfair, if his intention was to make them look unclueful, as I said yesterday: [from New York... [Read More]

Tracked on December 9, 2005 02:04 PM

The New York Times is Blogospheric from Bloggers Blog

The Times has launched an entertainment blog called Carpetbagger and have a real estate blog and a few others planned. The new blog has a designated URL, permalinks and comments. L.A. Observed has a memo from the Times explaining the new blog launches. [Read More]

Tracked on December 9, 2005 05:21 PM

New York Times blogging from Science Library Pad

The New York Times is blogging, so err, can we say that bloggers have won now?The first post in the new Carpetbagger blog is from 4:02 AM, December 6, 2005.The Carpetbagger is a daily blog designed to run the length [Read More]

Tracked on December 11, 2005 09:39 AM

Heather, to be honest, I thought it was a pretty insightful quote. I have to agree, blogs are just a vehicle for better human connections, and the applications for them are as diverse as the people using them. Blogs are not special. Nor is any other emerging software. But if they improve lives through enhanced communication, that's special.

Just my 2c.

Posted by: Mike at December 9, 2005 06:00 AM

Good point Mike. Feathers don't seem magical til someone like Shakespeare picks one up.

Posted by: steve baker at December 9, 2005 09:30 AM

Do you know why people read blogs? Because today's journalists are idiots. Richard Dunham used the National Press Club and his introduction of Paul Wolfowitz to show his political stripes. Yet, Mr. Dunham writes for Businessweek and doesn't let us know he is such a partisan. We only find out from Blogs. I cancelled my subscription today because I don't trust BusinessWeek. I would rather read a blog than a guy dressed up as an unbias reporter.

Posted by: Karen at December 9, 2005 09:37 AM

"Because today's journalists are idiots."

I sort of thought that myself. After some of the bad press work at the New York Times and USA Today, it made you think.

Saying journalists are idiots is wrong. Some may be, but that can't be true for all journalists. Blogging or print, it's all the same. You can't please everybody, even with a blog or the newest technology. You would have to be an idiot to even try. People take things differently, so when you don't agree with somebody you don't agree. Let it go. Why get angry about stupid stuff?

Posted by: Jim Dermitt at December 9, 2005 01:22 PM

like the wheel was JUST technology. sure it would just be another lump of wood if people didn't use it. it's the people that turn lump-of-wood blogs into something special too.

gestalt - my third-favorite german word.

Posted by: schadenfreudisch at December 9, 2005 01:29 PM

Approximately 2.3 million domain names have been registered with obviously false information, I just learned. I am looking for a list of these domains or a partial list. This could make a good blog for an organized blogger or bloggers.

Posted by: Jim Dermitt at December 10, 2005 08:37 AM

I applaud the NY Times recent memo on blogging. I published a post on it at my Blog Core Values blog.

They wisely decide to implement comment moderation with delayed comment posting. Comment spam is not hard nor expensive to prevent. But it must be prevented to maintain the credibility and user safety of a blog.

It's true that blogs are just a tool and anyone can use them anyway they want.

But there are ethical and effective ways to use any communication tool. And sleazy, unproductive ways to misuse them.

NY Times is just saying they will blog in their own ways, and this is what all bloggers do, they, we, blog in our own unique manners and styles.

Posted by: steven streight aka vaspers the grate at December 12, 2005 04:43 AM

There is a new reality for traditional media, consumer generated media. Some might say that means more competition, as there are more voices in the public discourse. But surely having more voices is a good thing for everyone? I think so. Traditional media will have to learn to cope with the new media, and slowly but surely traditional media is embracing blogs. Initially not all the elements of interaction were used, no trackbacks, or not linking to other blogs. But that will change over time as traditional media realizes is better to play by the rules of the community rather than annoy the community. Business Week blogs are a great example of what traditional media should be doing with blogs. You have the right level of interaction with your community.

One suggestion I would have for you is to provide better coverage of what's happening with individual corporate blogs.

Posted by: john cass at December 29, 2005 11:46 AM


Tim Cook's Reboot
LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus