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Should my boss's boss's boss blog?


? AOL exec responds to anger... on someone else's blog |

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December 04, 2005

Should my boss's boss's boss blog?

Stephen Baker

I got an indignant response from "Sara" to yesterday's post about the response from the AOL exec. She starts:

Excuse me while I try to figure out how to post over the flyout ad that obscures your blog, Mr. Baker. Did you notice it? Did you complain about this to your employers? No? Why not? It annoyed me. By the way, may we have the URL to your boss' boss' boss' blog?

She asks good questions. No Sara, I don't complain about intrusive ads to my employers. It's their blog, not mine. But I blog about them. As far as my boss's boss's boss. That would be Steve Adler, editor in chief of BusinessWeek. His title isn't head of communities. So I wouldn't say that it's a parallel with AOL's Schreiner. Nonetheless, I'm betting that within a year or two, Steve Adler and other mainstream editors in chief will be blogging.

Sara also makes a good point that AOL managers had been responding earlier to the angry journalers. I should have said "An AOL exec finally responded... I'll correct.

06:02 PM

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If my boss's boss's boss were in a position to make sweeping decisions regarding the product in question, it is elementary to expect that said boss would actually use, or have experience in using, the product in question.

If I am bossed, by the boss of my boss's boss to implement a particular pedogogical model in my classroom, it would be reassuring to know that my boss's boss's boss had, indeed, spent at least a minimum of time in the classroom herself before presuming to know what works. And what doesn't.

I don't think that's too much to ask. Or expect.

[Gee, that's a bunch of bossiness.]

Posted by: Jennifer G. at December 4, 2005 07:22 PM

The Managers that the commentor refers to were not in the position to answer our questions.

Joe Loong is the Program Manager and self proclaimed Journals Editor and was very sympathetic and attentive but he admittedly is not in the position to speak for the company and in fact wasn't even in the loop as to the exact launch date of the ads. "For my own part, I haven't injected a lot of my own personal feelings about the ads in doing these blog entries, mostly because win, lose or draw, I have to live with whatever happens." http://journals.aol.com/journalseditor/magicsmoke/entries/883

John Scalzi is a paid blogger for AOL, also very supportive and also not in the position to speak for the company.

Susan, the Jounals Product Manager, only recently began her blog (11/22) but wasn't introduced until later, and aside for giving technical details on certain fixes to the upgrade, she also was not able to speak for the company. "I completely agree with you the ads SUCK, the decision fly the ads was out of my control. The entire journals team made the recommendation not to have ads on our product and were reluctant to include them in out last release. " http://journals.aol.com/blogsinsider/intheknow/entries/764

Nancy Meng, the Community Membership Relations Manager offered no information other than an email address with the assurance that our complaints were being read and forwarded to the proper people. She also provided the message readers of the messageboards with an updated list to paid members benefits, but could not speak for the company and could only offer to forward our comments.

There were also a couple of Technical Managers introduced on Magic Smoke on the 30th, but they admit that they had no say in the implementation of the ads. Nor could they offer any insight on the situation other than to say that for the time being, the ads would stay. What the bloggers wanted was representation from the company, not a department manager. We wanted someone who could represent the company, who could answer our questions on the record. All the various managers could do was give their personal take on the situation. My services were being deminished, my complaints were not being handled in the timely manner I had been assured they would be. While some bloggers might be satisfied with getting apologies from the various managers who are unable to speak for the company on its policies or answer questions on behalf of the company regarding the issue, I prefer to get my information from someone who actually has a say in the matter. The ads were an executive decision and I want executive answers. Yes, I could cancel my service and take up blogging somewhere else, but first and foremost I want answers from AOL. I am holding AOL accountable for their commitment to their members. They have changed their services mid-stream, I want an explanation. There's nothing babyish about that.

Posted by: Dorn at December 4, 2005 08:45 PM


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