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Blog startup Performancing lays out its business plan


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December 02, 2005

Blog startup Performancing lays out its business plan

Stephen Baker

Yesterday, I asked Performancing for its business plan and exit strategy. Peter Brady responds to the general points about the prospects for blogging entrepreneurs with this thoughtful post. But I got more details about Performancing's own strategy in an email from Brady's colleague, Nick Wilson. He took on my questions one by one (while artfully avoiding numbers):

Q: I've seen prominent ads for your blog on Technorati. Are those

bringing in a lot of traffic?

A: We're reasonably pleased with the results of that campaign, but not over the moon about it. We'll most likely try a few more creatives before the end of our slot there.

Q: How much do you value each visitor?

A: Immeasurably.

Q: What's your business plan at Performancing?

A: Well, we're not quite ready to unveil our plans for monetization just yet but we're starting out with community in mind. We want to build a great collection of seriously useful content for the pro blogging community, as well as releasing some tools that will help bloggers succeed.

The smaller of two tools set for release is a Firefox extension for

bloggers that you *should* be able to see in a week or two. The second, much larger project is set for February 2006 -- they are both 100% free, forever.

There are also some as yet loose plans to do an off-blog meetup and get face to face with our growing community.

Q: Do you hope to build it into a collection of professional blogs in

different domains?

A: No, though it's an interesting idea.

Q: Do you have schedules on how often each of you posts?

A: Only in a very loose way. The arrangements are different from blogger to blogger.

Q: Finally, what's your exit strategy?

A: Right now we don't have one, though there are several obvious options. All we want for now is to become the best source of professional blogging information, the largest community of professional bloggers, and to have some fun whilst getting there. At that point, the right business opportunities will present themselves.

There's much more on blogging business today with this post from Jeff Jarvis, and a saucy rebuttal from Jason Calacanis.

06:39 AM

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? New Blog Targeted to Professional Bloggers from Radiant Marketing Group

I was "technoratiing" today and the following display ad caught my attention.

I clicked through hoping to find information about becoming a full-time blogger (not for myself as I've got more than I can say grace over right now). I clicked throu... [Read More]

Tracked on December 6, 2005 01:00 PM

I like their site and have been reading it for a week or so, but already much of it seems to be the rehashed stuff. How much is there to really say about how to blog? It's pretty simple, and countless posts about finding a niche seem repetitive to me.

If they are going to be releasing actual useful tools, I guess that's different. It's not a bad site, I just see them running out of things to talk about already.

Posted by: Dan at December 2, 2005 08:51 AM

I find the site interesting, its early days and i am sure the business model will evolve but i for one wish them all the best with it.

Posted by: Dave at December 4, 2005 10:39 PM

Performancing is a nice add-in. Check out RocketPost for a full blog editor, it's new and it's far more advanced:

http://www.anconia.com/rocketpost

(I designed it.)

Posted by: Manish at December 23, 2005 07:03 AM

In my opini?n the Jarvin?s web site is ok. I?m agree with him about the relevance of blogs strategy nowadays. Almost all companies>/a> try a online strategy to force it credibility and omprove it image.It?s a hard job>/a>

job, but they have to do it.

Bye

Posted by: Geek9 at August 25, 2006 11:15 AM

I agree with Geek9 company image is huge.

I know many fortune 500 companies shell out

Millionsa month just to do co-reg ads and do not even want the leads from it.

It is all for exposure. So it is all relevant.

-Maker Money

Posted by: Maker Money at February 4, 2007 10:25 PM


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