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Fairway Blog...so Close


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November 29, 2005

Fairway Blog...so Close

Heather Green

So, there I was standing in line last night at Fairway, the local equivalent of Whole Foods in NYC, when I saw this huge sign promoting the store's new blog. I had to think about that for a minute and then it seemed to me that wow, this could be a great idea. Promote what is different about Fairway, give the foodies who shop here more information than they could ever want, and do it through what is apparently a definite voice, Fairway's cheesemonger Steven Jenkins.

So this morning I visited the blog, and it seems so close. Jenkins does get into these beautiful descriptions of garlic towers from the fields near Beaumont de Lomagne, veggies fresh out of summer gardens, and "torpedo-shaped onions"

But he doesn't post very often. He totally missed the Thanksgiving rush. And he doesn't open up to comments, which would be so ideal, because it seems to me that he would get tons of questions and could build up even more of a following that way.

10:15 AM

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And where are the permalinks so I can point to those descriptions of garlic towers? For a related reason, it would also be nicer if the "entries" covered just a topic or two, rather than everything under the sun.

But it's got a lot of personality, it picks on the Times, and he's already made the ritual apologies for not posting often enough. That's half the battle.

Posted by: John Rambow at November 29, 2005 11:50 AM

just to needle cheesemonger jenkins a little: whole foods' blog allows comments.

http://www.wholefoodsmarket.com/blogs/jm/

and seems to enable vigorous debates about capitalism, social responsibility, freedom. pretty deep. personally, i'd like to see more vigorous debates about cheese.

Posted by: schadenfreudisch at November 29, 2005 06:29 PM

And, this goes into my argument that not every company needs to blog. While both blogs aren't too bad (Whole Foods and Fairway), I wonder if it is worth it in the short and long run.

There could have been something else - something viral - that could have been done, and possibly generated more interest and that thing that really matters to companies ... increased sales or customers.

Posted by: Jeremy Pepper at December 1, 2005 02:13 PM


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