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Google, thy name is innovation.


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November 15, 2005

Google, thy name is innovation.

Bruce Nussbaum

The fact that Google is perhaps the single most important source of innovation in the American economy today is not lost on the daddy of innovation consulting and writing, Clayton Christensen, who wrote The Innovator's Dilemma and coined the term "disruptive technology." If Google isn't disruptive, then nothing is disruptive.

On Innoblog, the site of his consulting firm, Innosite, Christensen said that Google generates an innovative culture in three major ways. It has rigor and discipline in brainstorming and ideation. Top leaders drive innovation by being open to all ideas from Google employees. It looks outside the company for new ideas--buying Keyhole put Google into the rich mapping business.

Hmmm. Nope, there's gotta be more to the Google secret innovation sauce. What is it? Certainly the ability to foster the new collaborative work that we all do to create value. This may be the most important. But in doing do, Google may have strengths in being able to privatize public property and sell it as a service. And it sells information in the name of "search." Which opens a whole different conversation that we should be having but aren't. Google is perhaps the most innovative innovation agent on the scene today, but there is a bow wave building that needs discussion. Boingboing started one recently on intellecutal property. We should continue.

10:49 PM

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More Than Reward from reBang weblog

I've just read Bruce Nussbaum's latest blog entry (and along with it a recent entry over on Innoblog) and it seems to me that in all the academic innovation-as-algorithmic-process-method-list madness that's being hyped, packaged and sold to companie... [Read More]

Tracked on November 17, 2005 03:46 AM

How Google Runs its Innovation from eucap

After several attempts at structuring their development process, Google has arrived at the 70-20-10 rule. Eric Schmidt, the Google CEO, alleges the rule was arrived at through some clever maths from Sergey Brin. An unlikely story, since getting an inno... [Read More]

Tracked on June 19, 2006 07:18 PM

I love Google and they are currently the world's leading innovator. Their ability to take ideas and put them into action, in my opinion, is their innovation strength. But as far as idea creation they are amateurs. I explain that is detail on my blog post "Google is an Innovation Amateur"

Posted by: Mark Proffitt at December 15, 2006 07:25 PM


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