Innovation & Design

Gamers Storm MTV


MTV has continued to court gaming audiences (and advertisers) having been receptive to publishers creating videogame-related content for their networks (Behind the Game, Video Mods, etc.). This gets carried to a new level during the week of November 20, where 'Game??Z Week' will focus many of its shows on videogame lifestyles, competitions, hardware and the games themselves. It's convenient how this week coincides with the release of Xbox 360, no?

"Video games are at the forefront of our audience's daily lives just like music, fashion and movies," said Christina Norman, President, MTV. 'Game??Z Week' will be a multiplatform entertainment experience for gamers that will showcase the touch points where music, stars, and video games intersect with youth culture."

Some examples:

TRL - TRL kicks off 'Game??Z Week' by teaming up with Microsoft for the launch of the XBOX 360 which will be available in stores, November 22nd and put gamers right in the middle of all the action by going live to Microsoft's "Gamers Paradise". In addition, TRL will be giving away a fully customized 2006 Subaru Impreza WRX STI courtesy of MTV's L.A. Rush Watch-n-Win sweepstakes, give the viewers a look at the latest, must-have mobile devices, as well as put the spotlight on some the hottest new games including: Mario Kart DS, Animal Crossing: Wild World, Kameo: Elements of Power, NBA Live 06, Battlefield 2: Modern Combat, Aeon Flux, From Russia With Love, Call of Duty 2, X-Men Legends II: Rise of Apocalypse, Ultimate Spider-Man, Tony Hawk's American Wasteland, The Movies, Star Wars: Battlefront II, King Kong , Guitar Hero and much, much more.

On 11/26, the CPL Finals will be broadcast on MTV Overdrive, a broadband channel on MTV.com.

True Life: Professional Gamer will air on Sunday at 11/20 at 11PM on MTV.

This Sims Life will be broadcast on 11/21 and will profile people who live parts of their life in the Sims world. Presumably this is a look into a hardcore Sims' player's life. This will air on MTV and MTV2 with bonus content being available on MTV Overdrive.

MTV News will have a series of features covering: racism and online gaming, gaming as homework and gaming cost me my girlfriend.

MTV2 will have another set of content, with video mods, the making of True Crime: NY, a half hour show on Need for Speed: Most Wanted and more.


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