Innovation & Design

EA Creates Digital Recording Label


EA Recordings will be a strategic alliance between Electronic Arts and Nettwerk Music Group that will see EA games' music appearing on iTunes, Yahoo Music, AOL Music Rhapsody and more.

EA has more than 3,000 minutes of wholly-owned musical compositions that will provide the initial fodder for the deal. The first soundtracks, from the likes of Battlefield 2: Modern Combat, GoldenEye: Rogue Agent, various Command & Conquer titles, FIFA 2005 and more, are being distributed today via this new agreement.

The songs will be distributed across a variety of digital portals (some named above) but beyond the typical MP3 sites, some portals and content will focus on ring tones and master tones.

"Audiences today are media masters -- they listen, play, download, watch and basically devour their entertainment in revolutionary new ways. They demand that the technology keep pace. This deal is a triumphant new commitment to making classic EA music and themes available to millions worldwide," said Steve Schnur, Worldwide Executive of Music and Music Marketing at EA. "We are proud to be on the cutting-edge of this trend with Nettwerk -- an innovative and proven partner that is a world leader in digital music distribution."

"We've entered a new age where video games are arguably more powerful than the radio when it comes to exposing audiences to music. Nettwerk could not be more thrilled to partner with today's most respected and exciting gaming brand, on the cusp and ahead of the curve," said Terry McBride, CEO, Nettwerk Music Group. "We look forward to delivering EA's bold themes and soundtracks to both gaming fans and music lovers alike."


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