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October 31, 2005

Denali Likes Blogs

Heather Green

Just got an email about business blogging from Denali Flavors, an $80 million ice cream, that hasn't taken a holiday fright from the Forbes article on blogging. Apparently for all of $700, John Nardini, the company's vice president of marketing, created four blogs to hit different consumer interests. Of course, this doesn't include the cose of blogging time. But they say they're having a positive impact on drawing people to Denali's main Web site. According to Denali pr, site visits are up 25.7% while the total time spent on the site is up 23.4%.

The four blogs are, Moosetopia, an entertainment blog about the company's mascot; Denali Flavors, about the company, and Team Moose Tracks, the company's cycling team that's raising money for an orphanage. Now this last one, I am a little hazy on. It's apparently a site sponsored by Denali...Free Money Finance;

05:11 PM

business blogging

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Listed below are links to weblogs that reference Denali Likes Blogs:

? Blogging Bullwinkle from One By One

Not exactly the Bullwinkle I grew up with, but Denali is blogging! After visiting the main page, you may be confused about where to find the company's blogs. From it's main flash page, you are not directed to a... [Read More]

Tracked on November 1, 2005 10:59 AM

? Corporate Blog Review: Denali Flavors from BusinessBlogWire.com

Company Name: Denali Flavors Inc. (Yahoo! Finance profile)Blog URL: http://www.denaliflavors.com/ ("Denali Flavors")About: Denali Flavors, maker of 30-plus dairy food flavors (especially famous for its Moose Tracks ice cream), started this co... [Read More]

Tracked on November 1, 2005 04:34 PM

? Corporate Blog Review: Denali Flavors from BusinessBlogWire.com

Company Name: Denali Flavors Inc. (Yahoo! Finance profile)Blog URL: http://www.denaliflavors.com/ ("Denali Flavors")About: Denali Flavors, maker of 30-plus dairy food flavors (especially famous for its Moose Tracks ice cream), started this co... [Read More]

Tracked on November 1, 2005 05:19 PM


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