Businessweek Archives

Blog Backlash Is Officially On


? Blog layout: Are we that ugly? |

Main

| On Questions of Design ?

October 28, 2005

Blog Backlash Is Officially On

Heather Green

The blog backlash has definitely begun. Forbes just published a cover story, (requires free subscription) labeling blogs "the prized platform of lynch mobs."

They can be that, of course, because lynch mobs will use whatever mechanism they have on hand, whether its the flaming torch or the blog to take down someone. And as mass media moves to participatory media, we'll see more of these skirmishes happening front and center on our browsers.

But, companies learned to navigate the new power that the Internet gave individuals in the 1990s by figuring out how to build Web sites, reach out with innovative marketing online, build money making businesses, sue for libel or copyright infringement whenever they thought appropriate, and monitor discussion groups. And they will learn how to handle this new evolution.

Companies learn to evolve with technology and invariably they figure out their role and how to get their message across and how they can build communities with individuals and how to profit from these bridges, whether it's Lego figuring out how to use online evangelists to help sell new trains or Whirlpool reaching out to families in all their forms with its podcasts.

Technologies are used by people, and companies can figure out how to deal with people. That's their job.

11:38 AM

business blogging

TrackBack URL for this entry:

http://blogs.businessweek.com/mt/mt-tb.cgi/

Listed below are links to weblogs that reference Blog Backlash Is Officially On:

? Don’t Fear The Bloggers from The Language Artist

Bloggers are more of a threat than people realize, and they are only going to get more toxic. This is the new reality. — Peter Blackshaw, Intelliseek (which has a blog !)

Steve Rubel is right. Forbes blows it.

According to a rather alarmist co... [Read More]

Tracked on October 28, 2005 01:15 PM

Attack blogs: under the radar reality? from great quarter

It’s extremely rare that GQ finds itself in agreement with Microsoft’s PR agency Waggener Edstrom (WE). However, we apparently share some common ground in recognizing the potential risks that blog-based attacks can create for “the brand.” Wagge... [Read More]

Tracked on November 3, 2005 01:46 AM

Expertise Needed To Be A Corporate Blogger from Backbone Blogging Survey

Lee Hopkins follows up my discussion with Doug Haslam and discusses the issue of blogger relations, and the backlash against blogging, probably a reference to Forbes (Business Week’s note) and maybe Advertising Age articles, plus the skills sets need... [Read More]

Tracked on November 7, 2005 10:20 AM

Actually, the story has its purpose: it does show the dark side of the blogosphere.

There have been stories that have been extremely positive about blogs and the blogosphere, such as yours, and now there are stories that are bringing up the dark side of bloggers, such as Forbes.

If we take a mashup of the two, we'll have a balanced view on both sides, the pros and cons out there in blogs.

Posted by: Jeremy Pepper at October 28, 2005 02:28 PM

Complaints over the publishing of rumors, flat-out lies, non-conforming opinions, backlashes on individuals or companies, etc., through the use of blogs technology is a waste.

The reasons why I feel this are many. But I'll mention one I feel is most important: See, nothing in this day and age is really private or secret. Not only is the internet the superhighway of information it's also a highway paved with tools aplenty to invade most anyone's privacy or to divulge stuff (notwithstanding if this is truth, fact, or opinion) some might preferred kept underwraps. Blogs is one of the newest & most popular tools for this.

Posted by: donny Harry at October 28, 2005 04:05 PM

don't think we're at the point of backlash, I don't even think blogs are well-known enough to have a serious backlash. There is some blog backlash, but it's between the media and bloggers. (And I have written on my blog about people touting blogging as the answer to all marketing ills. Because it's not. It's a great tool, but it's just another tool.)

Posted by: Beale_J at October 29, 2005 07:27 AM

NAR Boots Blogger Out Of Press Room

Lucien Salvant, managing director of public affairs of The National Assn. of REALTORS®, ejected blogger Frances Flynn Thorsen of The Real Estate Blog Squad from the working press room, saying, "We appreciate all that you are doing, but this room is for working press only."

http://therealtygram.typepad.com/real_estate_blog_squad/2005/10/nar_boots_blogg.html

Posted by: Frances Flynn Thorsen at October 30, 2005 05:18 AM

If I were working at Forbes I would be doing everything I can to discredit blogs for two reasons: 1) blogs threaten the existence of my publication in the long run and 2) I live in the world in which the little people should just shut the hell up and let the wealthy and privileged run things to their own advantage.

Forbes is nothing more than a mouthpiece for ultra right-wing thinking. I don't take anything it says seriously...and certainly not anything about the real meaning of freedom: openness, transparency and giving everyone a voice.

Posted by: Paul Gregory at October 30, 2005 10:03 AM


Tim Cook's Reboot
LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus