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Budget's Viral Blog Campaign


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October 24, 2005

Budget's Viral Blog Campaign

Heather Green

Adrants has the lowdown on a marketing campaign by Budget Car Rental that uses only blogs for advertising and promotion. This is the first time that Cendant, Budget's owner, has tried out blogs.

The campaign is a treasure hunt, where Budget hides a $10,000 prize each week in four cities over four weeks, giving awat $160,000 total. Players search for clues on the Budget blog, which is being advertised by other blogs around the Web. As an added touch, it's an all-cartoon viral ad campaign featuring the cartoons of Hugh MacLeod. This innovative approach was organized by B.L. Ochman.

09:49 AM

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? Business Week: Blogspotting: Budget's Viral Blog Campaign from UpYourBudget Treasure Hunt Blog

Heather Green of Business Week's Blogspotting reports: "...an all-cartoon viral ad campaign featuring the cartoons of Hugh MacLeod. ...innovative approach."... [Read More]

Tracked on October 26, 2005 11:26 AM

? Budget gets blogging from TomorrowConnecting.biz

I was going to use the title “Budget Bolsters Their Budget with B. L.’s Blog Brilliance” for this post - but thankfully - didn’t.

AdRants has shown how Budget Car Rentals has employed the expertise of B. L. Ochman to design ... [Read More]

Tracked on October 27, 2005 05:52 AM

Wonderful idea and this is going to be a litmus test for the viability of the blogging community and blogs themselves to support a blog-only campaign. A LOT of companies will be watching the results from this effort very closely. As I mentioned on our blog this morning, this is VERY exciting stuff!

Posted by: Mack Collier at October 24, 2005 03:57 PM

Thank you for the kind words. I have the good fortune to have a great client who has paid me to execute an offbeat creative concept and let me bring in the best team in the world to make it happen.

The blog realm is moving forward quickly and I think our ability to make news through blogs alone is going to produce some interesting results.

Posted by: B.L. Ochman at October 24, 2005 05:10 PM

Great idea for the techie and non-techie. It's new, it's fresh, it's different. This should attract a lot of attention from all sorts. Blogging is getting more attention than ever, so this will certainly get this program moving.

Posted by: Chris Calven at October 25, 2005 07:53 PM

Blues Clues, The Amazing Race, It’s a Mad Mad Mad Mad World…. People love scavenger hunts and to use a blog to give the clues puts a current twist on an old game. Can’t wait to see what’s next.

Posted by: Don at April 13, 2006 11:49 PM


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