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Are women too female to be creative? Is WPP too dumb to ask this question?


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October 21, 2005

Are women too female to be creative? Is WPP too dumb to ask this question?

Bruce Nussbaum

So one of WPP Group's top creative directors Neil French said that women can't become top media execs because they are too busy having babies and caring for families and stuff. No time for meetings and important things! Where does one begin criticizing this position? Let's not even try. The great irony here is that Procter & Gamble is one of WPP's clients and Claudia Kotchka is P&G's chief innovation/design champion. Women make up 90% of the innovation champions inside major US companies.

I did learn something in the conversation over French's resignation this morning. In the ad world, there is something called "women creatives," as in there aren't enough women creatives around. Ridiculous. But there does seem to be a surplus of men morons.

03:27 PM

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I wonder if that dearth/surplus has any influence on the advertising-perpetuated-myth that women are smart, patient, eye-rolling spouses to overweight, goofy, self-indulgent, lazy, irresponsible, dumb-ass men???????

Posted by: Steve Portigal at October 21, 2005 04:06 PM

Hear hear, Steve. As usual, a bulls eye insight from you. I wonder if it's a UScentric attitude? When I was in advertising, the industry had the highest ratio of smart women in India. My sister was an award winning copywriter for 15 years before she "retired" and I recently received a CD titled "Megatrends 2006". It's local indian TV advertising and it blew my mind in it's edginess compared to what I see on the alphabet channels.

Bruce, perhaps design and manufacturing aren't the only things to be outsourced, eh?

Posted by: Niti Bhan at October 21, 2005 07:29 PM


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