Businessweek Archives

Have you heard of the all-girls 3iYing marketing firm?


Newell Rubbermaid's CEO didn't get design or innovation |

Main

| JetBlue Rocks The Outsourcing Argument.

October 18, 2005

Have you heard of the all-girls 3iYing marketing firm?

Bruce Nussbaum

I've known Heidi Dangelmaier (yes, Dangelmaier) ever since she won an Industrial Design Excellence Award several years ago. She was one of the few female geeks who started early in the video games biz. Now she's launched an all-girls--girls, not all-girl--media and marketing firm, 3iYing, that is generating buzz. The web site itself is wild and exciting, with lots of information about the girl market.

The deal here is to use girls to define their own market segment for corporations without any marketing research filters. A group of very smart, hip girls tell companies what is is hot and what is not in consumer markets. they offer advice on getting the message out to this huge demographic. Hey, why not? Think outside the box for innovation.

08:53 PM

girls marketing

TrackBack URL for this entry:

http://blogs.businessweek.com/mt/mt-tb.cgi/

Girls are doing it for themselves: make my day in my way!!!!

Posted by: P at February 11, 2006 03:00 PM


Ebola Rising
LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus