Innovation & Design

Flight Plan


Flightplan's tale of airborne terrorism keeps brands at bay for another week.

Only the bare minimum make a showing (including Hilton, Mercedes and Dodge), so we look to next week, which supplies two brand-able properties that couldn't be more different.

There's the estrogen-laced In Her Shoes and the testosterone-flavored Two for the Money, with the latter a platform for sports teams, hot cars, and gambling sites and the former for hot shoes, hot shoes, and hot shoe accessories. In Her Shoes has leveraged this point well with a web-based Macy's shopping spree. Both films even feature their respective hot items in their posters:

1) Shoes and

2) Money.


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