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Magazine group nixes embedded marketing


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October 17, 2005

Magazine group nixes embedded marketing

Stephen Baker

At first I read this Journal article and felt relieved that magazine editors rejected the push by marketers to tie editorial content to advertising. But then it occurred to me that having a big national organization setting the rules threatens to slow down experimentation with new business models--which is exactly what the mainstream press needs in a world teeming with new and unfettered content.

My idea would be that everyone can try whatever they want, the only condition being that they must communicate clearly with their readers about it. By the way, am I mistaken to think that auto and fashion magazines have been tying editorial to advertising for ages?

07:26 AM

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? Mag Editors Try to Hold Back the Advertorial Tide from http://www.ideagrove.com/blog/index.html#112938568736465461

Despite pressure from Madison Avenue, the American Society of Magazine Editors will uphold its policy against tying advertising to editorial content, the Wall Street Journal today reported. Stephen Baker of BusinessWeek wonders if the ASME made the r... [Read More]

Tracked on October 17, 2005 04:08 PM


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