Businessweek Archives

Make Your Pitch -- and Don't Be Afraid to Move On


Keep your cold calls short. Any prospecting call that exceeds two minutes is probably too long. Say who you are, say why you’re calling, and suggest a specific date and time to get together. Keep the call on track — if necessary, suggest a specific date and time again. If that doesn’t work, move on to the next call. Our goal isn’t to SELL something to somebody. It’s to do everything we can to help the other person decide to BUY from us.

Steve Schiffman

President

D.E.I. Management Group

New York


Burger King's Young Buns
LIMITED-TIME OFFER SUBSCRIBE NOW

(enter your email)
(enter up to 5 email addresses, separated by commas)

Max 250 characters

 
blog comments powered by Disqus