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Yahoo search focusing on life events


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September 30, 2005

Yahoo search focusing on life events

Stephen Baker

Let's say you're getting married or having a baby. Is there a special service your search engine could provide? Yahoo thinks so. I just received an invitation to their event Oct. 11, when they'll unveil their Marketing Life series. The pitch:

Did you know the average adult experiences 10 to 15 critical life events during their lifetime? Yahoo! Search Marketing Life Series is an ongoing research series that will explore the significance of search as people experience major life events. It will examine the short-term opportunities and long-term implications for marketers and advertisers, and offer a new way to think about search marketing. In the inaugural presentation...we will examine two of these events - Going to College and Having a Baby.

The guest speaker at this session will be the author Malcolm Gladwell. I'll be interested to see whether Having a Baby is more relevant to his latest best-seller, Blink. Or is it The Tipping Point?

07:51 AM

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Listed below are links to weblogs that reference Yahoo search focusing on life events:

? ON SEARCH AS A WAY OF LIFE, AKA SEARCH 3.0? from *michael parekh on IT*

DAYS OF OUR LIVES Stephen Baker of BusinessWeek's Blogspotting has an interesting post on Yahoo! Search focusing on Life Events. Specifically, I just received an invitation to their event Oct. 11, when they'll unveil their Marketing Life series. The pi... [Read More]

Tracked on September 30, 2005 12:44 PM

? The Search for Life from Convergence, Podcasts, and Vlogs

The estimable Stephen Baker at Businessweek Blogspotting tells us that Yahoo! Search is going to do a niche focus series on life events.

These would be great niches for a new podcast or vlog. Lifecycle events are times of great stress, and are the ti... [Read More]

Tracked on September 30, 2005 02:54 PM


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