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Apple's iPod and applesauce


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September 27, 2005

Apple's iPod and applesauce

Bruce Nussbaum

Is Apple facing a consumer backlash over the iPod that will make applesauce of its reputation? A really smart innovation consultant, Larry Keeley of Doblin, Inc. thinks this may be the case. Now Keeley is no Apple-basher. In fact, he believes Apple is one of the most innovative companies in the world. Why? It innovates in many kinds of innovative spaces simultaneously. This sharply increases the chances of success. Keeley says that the iPod broke the MP3 mold by innovating in 7 types of innovation. But he says Apple may have blown it with the iPod batteries.

You know the story. Hard to replace. Expensive. An early web campaign by loyal iPoders angry at Apple over the batteries. But most of the millions of average consumers who bought their iPods are oblivious to this inside-Apple culture fight. Lots of them bought their iPods a year or so ago and may soon find their batteries going down. Or dead. Keeley thinks this may produce a serious backlash. Think sales, profits, stock price. I don't know if Keeley is right. But we'll soon see.

Hmmm. Just went to Apple's site to see if there was a photo of an iPod I might download and found this other battery problem listed. Does Apple have a thing with batteries?

05:37 PM

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Apple's problem now is that the nano's scratch very easily. It's angering people, and if Apple doesn't respond quickly and well, I'm betting it's going to give their reputation a tarring.

Posted by: steve baker at September 27, 2005 08:42 PM

Not just batteries, http://news.bbc.co.uk/2/hi/technology/4286294.stm

but scratched screens in the new Nano as well.

Posted by: Niti Bhan at September 27, 2005 08:50 PM

The best quality Apple have is there fans, but even fans can run out of energy.

Why can’t they use Apple fans like Isamu Sanada (www.applele.com) whom came up with better ideas than the company’s own R&D?

Posted by: Stefan Engeseth at September 27, 2005 10:12 PM

Apple makes such beautiful, flawless looking products. Of course, there is backlash if they don't live up to perfection. I give them credit for setting the bar so high. But, it can be a dangerous place to live. Maybe the time is right for something different. Something with an entirely different esthetic.

Posted by: Patrick Misterovich at September 28, 2005 01:53 PM

Since every single lithium ion battery on earth will eventually need to be replaced, and Apple has its own battery replacement program for $59 (or you can do it yourself from any of exeedingly numerous vendors for as little as under $30), I really don't see what this continuing obsession with the batteries is.

http://ipodbatteryfaq.com/

Posted by: Dave Schroeder at October 6, 2005 08:39 PM


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