Businessweek Archives

Convince Customers to Preach Your Gospel


There are only three ways to increase sales. Increase the average transaction amount. Get your customers to purchase more frequently. Or get more customers. But if you can create a truly remarkable experience that builds a base of fiercely loyal customers, who act like apostles for your brand, you increase sales all three ways at the same time.

Jack Mackey

Vice-President

Service Management Group

Kansas City, Mo.


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