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The blogging life of the Eason Jordan story


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August 30, 2005

The blogging life of the Eason Jordan story

Stephen Baker

This table from Biz360 illustrates the media pickup of the controversy surrounding quotes by Eason Jordan, then-chief news exec of CNN last winter. Naturally, it exaggerates the power of blogs: One single-reader blog weighs as much here as a segment on the Today Show or CNN.

Still, what strikes me is the time element. The story raged on the blogs and online for weeks, long after it surfaced for a brief day or two on traditional media. The message: Before corporate and political spin-doctors conclude that story is safely behind them, they'd better check the blogs.

04:00 AM

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Stephen - You'll start to see stories start and finish on blogs before, and long after, news media cover them. Jeff Jarvis and Dell is an extreme example, but there are plenty of others.

The life cycle of a story is getting longer due to blogs and all of the discussion is getting cataloged by search engines...so hopefully it's a positive story!

Posted by: Kevin Dugan at August 30, 2005 07:46 AM


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