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CBS and the Public Eye


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August 19, 2005

CBS and the Public Eye

Heather Green

Just spoke with Larry Kramer, the very innovative head of CBS Digital Media who is rolling out online changes at the network's entertainment, news, and sports divisions.

He talked some about Public Eye, the blog that CBS News is launching in early September to create a dialogue between the news division and people who watch CBS News.

The idea, in Kramer's words, is for Vaughn Ververs, the blogger at Public Eye to moderate debates between people inside CBS News and people outside, to explain why and how CBS and the press overall is covering stories. And it will be complete with audio, video, and text. So, for instance, they could have the White House press secretary explain why CBS should have used a particular video and then have the CBS news director explain why they didn't. The blog will also address different issues of CBS' coverage that other bloggers are writing about, to engage in a dialogue.

This is a big step from CBS, which is linked inextricably to bloggers through the Dan Rather scandal. It will be interesting to see how they will deal with tough comments, and how they will address harsh criticism. It's a risk, but definitely something worth trying.

Vaughn Ververs is a former editor of The Hotline, a daily Web briefing on politics published by the National Journal. I never read it, so don't know him, frankly.

11:18 AM

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? More commentary on the relationship between blogge from Mister Snitch!

Regarding our article on the quickly-evolving relationship between bloggers and media, this current post on how CBS News is retooling to bring it closer to the blogosphere. Those attuned to the ironosphere will recall that bloggers paved the way for... [Read More]

Tracked on August 19, 2005 09:29 PM

dare i make this little assumption,"Enough time has passed for the *knee-jerk* reaction that brought blog's to the then three ring circus of radio, TV, and print that now its a forth ring which one could see as resembling the Barker outside a Carnival?" 'Looky what we have in here' fast paced wit, too quick for a 90's spin doctor to handle, real grit, too hard edged for nightly news to touch without getting burned, its the bloggers! Come one come all, read 'em and weep, the holy trinity is now a cube!

All them angles aught to be good for something right?

Posted by: unicyclesteve at August 20, 2005 11:30 PM

You're probably right, UCSteve. But look at what constitutes "enough time" these days - it's the blink of an eye in which bloggers made the leap from unemployed pajama-wearers to "equality" with National Media. You can't blame folks for needing some time to recover from the whiplash.

Love the carny barker descrip. Step Right Up! Step Right Up...

Posted by: Mr. Snitch! at August 29, 2005 12:08 AM

It remains to be seen what might happen to the network news with Ververs' help. CBS could be the potential new leader of viewership numbers, or it could amount to no more than insincere hype. Increasingly, I'm opting out of network news altogether, since I resent the attempts at manipulating my opinions with only select coverage, instead of the whole story. Sorry, networks, but we have been one step ahead of you for too long, now, and you reach us with only half of the story - as we fill in with the rest from elsewhere.

Posted by: carol at August 29, 2005 02:14 AM


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