Businessweek Archives

Blog sells for $2,000


? CBS and the Public Eye |

Main

| Tracing apparent Web censorship in China ?

August 19, 2005

Blog sells for $2,000

Stephen Baker

Jeremy Wright put his Wealthy Blogger site up for auction on sitepoint, Problogger reports. His take? $2,000. It may not sound like much as Google announces plans to raise $4 billion. But Wealthyblogger is still a fairly small site. Compare it to Gawker and Micropersuasion on Blogpulse. That little blue blip at the bottom is Wealthyblogger. If that site, which was making a couple capuccinos a day in Adsense revenue is worth a second-hand car, I'm betting the bigger blogs are now worth houses, perhaps even nice big ones in the bubbleacious regions of the country. The market for blogs is just now starting to take shape.

11:58 AM

entrepreneurs

TrackBack URL for this entry:

http://blogs.businessweek.com/mt/mt-tb.cgi/

Listed below are links to weblogs that reference Blog sells for $2,000:

? FOR SALE: ONE SLIGHTLY USED BLOG from documentary:BLOG

[via Blogspotting]

Here is a very interesting story about a blogger who put his blog up for auction and was paid $2000.00 for his site.

If that site, which was making a couple capuccinos a day in Adsense revenue is worth a second-hand car, I’... [Read More]

Tracked on August 20, 2005 10:47 AM

You think Steve can get $3k? ;)

Posted by: Randy Charles Morin at August 19, 2005 01:51 PM

Actually, $3,000 is probably about what Steve Rubel would get if he sold the blog without the author attached. With the author, the math would be dramatically different.

Posted by: steve baker at August 19, 2005 01:56 PM

I'd have to agree with Steve B. on this. For the single-user blogs, you probably can't demand much for them other than some weak multiple of current revenue plus some $$ for the labor that went into the design for the site. Generally speaking, only the multi-author, group, and network blogs seem like they have a chance of sustaining higher market prices post an owner transition.

Posted by: Steve Shu at August 19, 2005 02:32 PM

Thanks for the link Steve. WB's a bit unique in that it's really a "resource blog" (different from a "personality blog", like Micropersuasion).

I think Steve could get about 25-50K for his blog, plus 2500$/month if he decided to stay on writing it for a year. Over that year, the buyer would transition in new writers and all would be reasonably well. You'd lose some readers, but not all.

Ultimately, this comes down to "where is a blog's value", which is an interesting discussion all by itself :)

Posted by: Jeremy Wright at August 19, 2005 02:43 PM

I can't see buying a blog for two or three grand. That is really amazing stuff. If companies start buying more blogs, there shouldn't be a problem on the supply side. Blogs aren't a dime a dozen, it appears. I just saw something disappear from the blogosphere. I'm not going to think about it very much. A thousand new things were just posted. I won't read them either. Maybe that's it. A new thing! Companies will pay people to read blogs all day. Professional blog readers wanted.

Posted by: Jim Dermitt at August 19, 2005 02:58 PM

Jeremy's got a good point. More to it than single-user, multi-user, group, etc. aspects of blogs. Resource blog is a different frame of reference. Fell into that trap 'cause I have a vendor hat on from time-to-time and have to describe nuts and bolts.

Would be interesting to compare blog site transaction deals to like-kind website deals. I recall website deals that could get into somewhat higher ranges, but the value can be derived differently in some cases (e.g., e-commerce backbone).

Posted by: Steve Shu at August 19, 2005 05:08 PM

Hoping lightning strikes twice is an interesting game.

I would be interested to know how they are going to split the money, if that's just for the URL, or does that include indentured servitude for a few months. Can a blog survive without its original voice, or are you just selling a URL that may or may not have long term value?

Posted by: Jeremy Pepper at August 19, 2005 06:49 PM

I wonder if this will be the start of people building blogs specifically to sell? Mmmm - I wonder if AOL would be interested in buying a Richer Brat blog. Better start writing.

Posted by: Richer Brat at April 27, 2006 11:57 AM


Soul Searcher
LIMITED-TIME OFFER SUBSCRIBE NOW

(enter your email)
(enter up to 5 email addresses, separated by commas)

Max 250 characters

 
blog comments powered by Disqus