Businessweek Archives

Feedster engages new list for marketing ploy


? Should bloggers disclose commercial relationships? |

Main

| The downside of free blog service ?

August 16, 2005

Feedster engages new list for marketing ploy

Stephen Baker

New blog rankings are upon us, and they're sure to include lots of marketing twists. Feedster's new top 500 list comes with a Feedster Top 500 badge. (No, we didn't make it...)

This gives the blogs boasting rights, while providing Feedster with a nice promotion. No wonder they made the list so long. Sites such as SingleServeCoffee are already picking it up. Two troubles: These badges might become jumbled as other search engines come out with competing rankings. (IceRocket's should be coming soon.) And I'm guessing the top 50 won't want to brag about being in the top 500. They'd probably be more interested in a more exclusive look.

07:31 AM

advertising

TrackBack URL for this entry:

http://blogs.businessweek.com/mt/mt-tb.cgi/

This assumes that search engines drive highly valuable traffic to blogs. It also assumes that search engines are free from bias and credible.

This seems more like an assault on free services, judging by the title.

Posted by: steven streight at August 16, 2005 12:12 PM

WHAT??? That Feedster list is a "marketing ploy"? Man, I'm so disappointed. I thought it was like one of those, what, "non-marketing ploy lists" ( http://www.businessweek.com/magazine/toc/05_14/B392705bw50.htm ) that BusinessWeek runs each year. Silly me!

Posted by: Rex Hammock at August 16, 2005 12:45 PM

Good point, Rex. But I think theirs is even more clever, because of the badges on the sites. But just to be clear, when I point out smart marketing ploys, I'm not criticizing.

Posted by: steve baker at August 16, 2005 03:52 PM

Well, I think the 50 press releases issued by everyone that makes a BusinessWeek list and all the Power Point presentations such rankings make it into and the advertisements that proudly note, "As ranked by BusinessWeek" are more clever than some lame badge appearing on a weblog. But, to your main point, I'm in total agreement.

Posted by: Rex Hammock at August 16, 2005 05:56 PM

I still enjoy a good print magazine, even if they don't have a blog. If they have a blog, that is great.

Posted by: Jim Dermitt at August 17, 2005 08:50 AM

I like the Feedster top 500, if they could mention a brief description below each blog along with RSS, it would be a great find.

Marketing ploy or not, but a useful resource which could be made better.

Posted by: Nandini at September 10, 2005 11:58 PM


Toyota's Hydrogen Man
LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus