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Advice on how to optimize your site for search engines


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August 10, 2005

Advice on how to optimize your site for search engines

Stephen Baker

Another useful post from Problogger--posting tomorrow in Australia.

One section shows how Google is responding to the challenges I outlined in my post about spam this morning:

A recent patent by Google indicates that it now looks at the length of your domain?? registration in ranking it. It does this because many spam sites have short registrations and a longer one indicates that you??e building a site with substance and are in it for the long haul.

Also worth noting: Technorati CEO Dave Sifry says in a response to my post that I'm overstating the threat coming from spam.

Smart algorithms and working closely with hosting providers and blog software vendors can help immensely. He provides more details in the comment. I hope he's right.

05:38 PM

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I'm sorry, but we have enough problems on the net with self-appointed content police like Google secretly deciding which sites should be included in a search result, now we're going to have Technorati and similar RSS search engines also creating custom, proprietary algorithms to protect us from what they believe is blog spam, etc? Go and read what Dave says on his site: even he can't clearly and unequivocally define what blogspam, fake blogs, and similar are, so how is an algorithm going to do better?

Posted by: Dave Taylor at August 10, 2005 10:42 PM

The other interesting quote is this:

"We've also been working on a number of social methods to help filter through the blogosphere so that bloggers and readers can help to filter wheat from the chaff"

Currently if you spot a spam blog in Technorati you can e-mail them and ask for it to be removed. I have done this a few times for blatant spam blogs, but what happens when it is not clear that the blog is fake or spam? Back in January when I talked to Bob Wyman about this here was his response to the issue of user-submitted requests:

"Often, the big problem with allowing people to submit abuse reports is dealing with the submitters -- not the alleged abusers... For instance, it is quite easy to create quite a bit of heat in the system when you start getting messages like: "I've told PubSub 16 times about those stupid anti-abortion folk's "spam" posts should be blocked... Why don't they cut them off?" or "I consider anything published by Scientologists to be spam but PubSub keeps publishing the stuff! Are they in league with the Scientologists?" You can, I'm sure, imagine other similar complaints..."

The whole post is here: http://hyku.com/blog/archives/000251.html

Posted by: Josh Hallett at August 11, 2005 08:40 AM

Why shouldn't Topix.net be considered spammers too?

All the questions asked by Josh, applies also to Topix.

Posted by: F Polo at August 11, 2005 02:26 PM


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