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How corporations track the blogs: A blogger weighs in


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July 26, 2005

How corporations track the blogs: A blogger weighs in

Stephen Baker

In a post yesterday, I asked how companies could track employees blogging anonymously. I still haven't found the answer, but I did receive an email with some lively examples from an experienced corporate blogger (who asked to remain nameless):

Using keywords and blog search engines (Technorati, PubSub, Flickr, etc), a person can find quite a few interesting tidbits. For example, I have found competitor presentations via a student with a camera phone; employee wives talking about their husband/career; employee children talking about what their secret lives hidden from the parents; employees talking about their bosses; employees talking about leaving the company; new employees talking about joining the company; customers seeking assistance with products....etc.

Bottom line, in my view, any company that is not watching the blogosphere is missing out on a great deal of information that is quite useful/pertinent. It's stupidly easy to do and basically, a free way to gather intelligence. People love to talk and every company should make it a priority to listen.

12:04 PM

Inside Companies

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Posted by: F Polo at July 28, 2005 07:02 AM

So let me get this straight, you're advocating SPYING on employees, in order to gather "intelligegnce"?!

What exactly would this "intelligence" be used for?

It makes me shudder to think how far people like yourself would go, when it comes to surveilance of employees.

How, and this is a seriuos question, can you justify making comments like thesse, with your bare face hanging out?

Seriously, im intrigued as to whether you and thosse like you see nothing wrong with spying and invading peoples privacy, or whether you just dont care?

Posted by: dh at March 26, 2007 05:32 PM


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