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July 20, 2005
McDonald's As a Lifestyle Brand: Take 2
Boondocks is running a series this week on McDonald's being a lifestyle brand.
Check it out.
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McDonalds is no more of a lifestyle brand than Walmart. It's nothing more than a distribution channel for products combined with marginally nutritious food that is prepared on the fast and cheap.
If any food/drink chain could be called a lifestyle brand, it would be Starbucks.
Posted by: Wes at July 21, 2005 02:42 PM