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Technorati's Sifry says RSS will succeed by disappearing


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July 19, 2005

Technorati's Sifry says RSS will succeed by disappearing

Stephen Baker

Our colleague Dana Goldstein talked to Technorati CEO Dave Sifry. Here's an snippet she sent about the learning curve users face when grappling with RSS:

Sifry: I think RSS needs to be completely transparent. It?? like asking people to understand HTML in order to read a web site. That entirely limits your audience. Longhorn announced RSS being built into the operating system. Apple Tiger built RSS into Safari. Firefox built RSS support into the browser. To me, this is by far where you??e going to see the much larger increase in adoption, when people don?? even have to understand that there?? some underlying technology called RSS. Don?? get me wrong, I love RSS, I think RSS is great. Just because I say it?? too complicated doesn?? mean that I don?? think it?? revolutionary. I think that we??e probably still two orders of magnitude too complicated for normal people.

05:08 PM

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Tracked on July 21, 2005 09:51 AM

?? Technorati?? Sifry says RSS will succeed by disappearing from HYPERGURU

Sifry: I think RSS needs to be completely transparent. It?? like asking people to understand HTML in order to read a web site. That entirely limits your audience. Longhorn announced RSS being built into the operating system. Apple Tiger built RSS in... [Read More]

Tracked on July 25, 2005 05:01 AM

So complicated, no one spells out "Really Simple Syndication" or adds definition-links to the RSS acronym! Imagine a neophyte had landed here from a search engine, RSS would be a huge question mark.

Posted by: The Noon at July 20, 2005 06:33 AM

Indeed a lot of technology about blogs is still difficult to understand for most non-technologists and past experience shows that unless Grandma can blog, blogs will not become like email.

Posted by: iProceed at July 20, 2005 08:44 PM

The technical term "RSS" most certainly does *not* belong in any user's vocabulary. But, I'm repeating myself on that score.

-- Jack Krupansky

Posted by: Jack Krupansky at July 23, 2005 07:01 PM

As with most technologies, to become successful they need to be transparient and user friendly.

This is partially achived when using a news reader where feeds are automatically recognised with the use of the link tag and type="application/rss+xml"

Posted by: Adam Fellowes at July 28, 2005 10:32 AM


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