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Japanese promote TV commercials


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July 15, 2005

Japanese promote TV commercials

Stephen Baker

Why didn't we think of this before? If the TV industry's in trouble because people are skipping or ignoring ads, how about an advertising blitz in behalf of ads? That's apparently what Japanese broadcasters are planning, according to CNET. Would TiVo users dare zap them? Kidding aside, the best way for TV to get people to watch ads is to make them as entertaining as the programming.

02:24 PM

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I wonder if people really want TV commercials to entertain them.

I enjoy commercials that are surreal, like all those people climbing on top of the basketball star, thousands on him, to sell shoes. Or funny commercials.

But the TV commercials I hate are the prevalent car commercials where everybody's driving like high speed maniacs, posing risks to others, and drawing the fuzz.

And I hate TV commercials that really provide ZERO information on the product, what the benefits are, what the USP is, why I should switch to their brand.

Dancing girls, music, colors, "excitement" to sell body wash liquid, for example. Balloons and bozos don't sell anything.

Or using sex to sell sandwiches.

"Is little Johnny a real boy, wild, and full of energy? Dumb him down, chill him out, with Ritalin, the gateway drug to crystal meth!"

Yeah, hooray for TV commercials. Ugh.

Posted by: steven streight aka vaspers the grate at July 16, 2005 11:08 AM


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