Moen Revolution ShowerheadDesigners: Design Continuum; Moen Inc.
A research team of designers, engineers, anthropologists, marketers, and managers observed people showering (in swimsuits). Their discovery? People liked different kinds of showers in the morning, after sports, and at nighttime. $66.
Miniket CamcorderDesigners: In-Shik Kim, Yeon-Moo Chung, Samsung Electronics
The trend toward convergence led Samsung to design this camcorder that also is a camera, MP3 player, Webcam, and voice recorder. Palm-size. $699.
MINI_motion StrategyDesigners: Yves B?har, Johan Liden, fuseproject
Car accessories are usually about the car, but the MINI_motion brand is about the lifestyle of the driver. It captures the emotional spirit of the Mini Cooper -- urban, fast, different, cool -- and translates a sense of motion into a series of high-end products. It marks "the death of the logo and the birth of the motif as brand strategy," says juror Michael McCoy.
The MINI_motion 2-part driving shoe has a soft bootie worn inside to drive and a sturdy outer sole for walking outside. $125. The carpack fastens to the seat belt, preventing laptops and lunch from spilling. $179.
The MINI_motion watch display changes from vertical to horizontal for easy reading when driving, plus a wristband that connotes motion. $165.