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Sun Taps into the Power of Us

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July 01, 2005

Sun Taps into the Power of Us

Rob Hof

Sun Microsystems is moving fast into what it calls the Participation Age, or at least talking about it a lot, Howard Rheingold notes in his Smart Mobs blog. "Sharing is good for our business," Sun President Jonathan Schwartz said recently in his blog. A skeptic might say struggling Sun has little to lose from trying something radically new, but it's still noteworthy that a major corporation is embracing the Power of Us so openly.

04:46 PM

Power of Us, Social Software, Web 2.0

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