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Sky Dayton's New Flight Plan


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June 22, 2005

Sky Dayton's New Flight Plan

Heather Green

Sky Dayton paid a visit to our offices last week. He's now the CEO SK EarthLink, a joint venture between EarthLink and SK Telecom, a Korean wireless player, that plans early next year to launch in the U.S. the kinds of wireless services common in Korea.

Here's the interview he did with BW, though I still don't understand what the appeal would be, except to a very niche market.

Would you sign up for a special service to get these services or would you simply take the kind of services that are being offered by your cell phone carrier? It sounds like a case of an entreprenuer thinking that the kinds of cutting-edge services that they want are the ones that the rest of the mass market will want.

02:30 PM

wireless

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yeah, i tend to agree with you. the cutting-edge services they bring from korea will probably only appeal to a niche market and they will charge a premium for such services and handsets (i will admit sk teletech phones are very cool).

also i question the execution ability of both sides for various reasons. sk telecom or any sk company really doesn't have any solid experience in overseas markets compared with samsung and lg. and is earthlink the best partner or pool of talent for them to penetrate the u.s. market? it will be interesting to see how this pans out.

Posted by: Bernard Moon at June 28, 2005 05:12 AM


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