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? Marketers and Media Companies Getting Ready for Everything On Demand |
| Ad Placement Can Be Tricky When a Brand is in The Mud ?
June 13, 2005
Couch Potato Teens Helping Sites Like Mania TV
With first quarter Internet Advertising Revenue topping more than $2.8 Billion, a 26% boost over the same time period during 2004, more
ad dollars are being diverted from the TV and moved to the
Net where more of today's teens are spending time.
American Express chief marketing officer John Hayes recently said "The couch potato has been replaced by the Web surfer". That's going to help increasingly rich media site and portals like MSN, ESPN.com and www.ManiaTV.com, a 24/7 live Internet Television Network.
ManiaTV.com is an interesting site. It's gone from zero to 1.5 million visitors per month since September last year. Music videos that stream, videos that can be requested, message boards, giveaways, video interviews with performers and bands, video product demos, and on and on. A lot of the stuff isn't to my interest, but I can spot a solid creative business model when I see one. The level of interactivity and participation by visitors is impressive and progressive. Visitors with webcams can even upload their comments and join the content. So far, Levi's, Dodge and the U.S. Navy have advertised. Check it out.
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? ManiaTV Ahead of the Pack from Blogola
Interesting piece on westword.com regarding ManiaTV’s founder Drew Massey, and his successful efforts at launching his Internet TV upstart that (so far at leasat) is way ahead of the competition.
ManiaTV is targeting the 18-34 aged audience, w... [Read More]
Tracked on June 22, 2005 03:00 PM
david kiley obviously has first hand experience of being a couch potato KEEP UP THE GOOD WORK!!!
Posted by: Tash at February 21, 2006 05:56 AM