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June 02, 2005

Giving iPods to the sales force

Stephen Baker

Paradyne, the networking company, is diving into podcasts for internal communications. "We've seen such good results with podcasts," writes marketing manager Eric Knapp in an e-mail, "that we're thinking of issuing iPods to our entire sales force." Next up for Paradyne? Video podcasts for training within a month or two.

03:15 AM

podcasting

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? Give iPod's to your salesforce from The Information Dirt Road

Paradyne is going to start using podcasting for some forms of internal communication. [Read More]

Tracked on June 7, 2005 05:01 PM

On this topic, Cerado has had great response from our customers as well, for whom we do competitive intelligence (CI) research. Historically, we've delivered the CI information in document format, but have recently begun to augment that capability by delivering competitive intelligence via podcast as well. 15 minute briefings, by competitor, covering everything from the competitor's management team, to product positioning, to pricing, to recent news.

This enables sales and marketing teams, in particular, to receive and listen to customized competitive information while in the car, while traveling, etc., and frees them up from the drudgery of reading yet another report. Another plus: at 15 minutes in length, it's possible to listen to a quick refresher on the competition on the way to visit a prospective customer.

More here: http://www.cerado.com/solutions02.asp

Posted by: Christopher Carfi at June 2, 2005 09:14 AM

Video podcasts are the next generation and they are coming quickly.

People keep forgetting that podcasting does not require an mp3 player. If you have a salesforce spread out all over the world you can podcast and those that want to can listen on a player, but it might be just as easy to listen on the web or downloaded to their laptop.

It's a great idea and it's fun to watch the business world jumping on board what I think is a great trend.

Posted by: C.C. at June 2, 2005 09:55 AM

C.C. it's not that people forget -- they don't know! When we started podcast.paradyne.com one of the biggest hurdles was overcoming the assumption that iPods were required. There is enough benefit in distributing mp3 broadcasts via RSS to laptops alone to make podcasting a worthwhile coporate communciations tool. But if we put an iPod into a busy sales person's hand, hopefully it becomes even easier to listen while working out in the hotel gym or standing in line at the airport terminal -- places where its not convenient to get out the laptop.

Posted by: David at June 9, 2005 04:44 PM

hey ya i don't get this...

Posted by: angel at February 6, 2007 02:21 PM


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