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Seth Godin's marketing... for bloggers


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May 16, 2005

Seth Godin's marketing... for bloggers

Stephen Baker

Came across these marketing tips from Seth Godin, and I've been thinking about one of them for a week:

Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.

Actually, I think it works the opposite way on blogs. Our customers chose us, and the unhappy ones end up by leaving--in effect, firing us. But many of the unhappy ones send us comments. The question is whether, in responding to their suggestions, we're addressing a constituency that's no longer there.

11:15 AM

marketing

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Hmmm. It's so easy to over-complicate these things. The motto of my blog is : "Simplify, simplify, simplify" ~ Henry David Thoreau. He never let me down :-)

Posted by: John Evans at May 16, 2005 12:22 PM

dude, don't beat yourself up....blog readership is a constantly moving target....people will read you for a while, go away, then come back. however you respond, the answer is there for the other people who have the same question, but are too reticent to ask...

a blog can not be all things to all people...just provide what you believe is interesting content and let the chips fall...

granted, you are a bit in the fishbowl considering the "brand" you carry...hopefully, you are not "graded" by your boss by technorati ranking, etc...like a molecule, you will begin to behave differently if you are being "observed" and that will harm this blog's "voice"...

both of you have made it this far due to talent/skills....continue to rely upon these and the blog will be fine....

Posted by: jbr at May 16, 2005 04:37 PM

My brain hurts. I think you twisted it :-)

Whenever you're fired, left out, or dismissed from a group, it's always beneficial to know why. You may learn something about yourself you want to correct. You may learn your dismissal is nothing you should be concerned about at all. But you never know for sure unless you know why you were left out or let go in the first place.

The bigger decision is the one you rose; once you know, do you do anything about it. In most cases of blogging, I don?? think so. Blogs are an expression of their author and the author can?? change their style and outlook as less than positive comments dictate. I can think of exceptions, but will hold this opinion as a general rule of thumb.

The blogosphere is huge and getting larger day after day. There is an audience for anything and everything. Staying true to you as a blogger will ultimately achieve success. However you define it. Audience always follows in the equation.

Posted by: Jim Logan at May 16, 2005 08:25 PM

Being of the so-called younger generation (I'm 21) and having been an avid blog/journal reader for much of my time on the Internet (coming up on 4 years now), I don't think you have much to worry about on addressing issues and having the effects not be appreciated.

Perhaps it's simply a tendency within the more attention seeking youth but those who leave comments complaining about one thing or another (assuming, of course, that it's not simply a long stream of profanities with no real reason mentioned as to what you did to deserve such statements about yourself and your mother) come back and check to see if anything has changed. Call it an unfounded hope that their single voice will be listened to in the crowded society that is the Internet. Call it egotism, feeling that they should be listened to and wanting to see themselves proven correct.

Whatever you choose to call it, whatever theories you may develop as to why most people react in this manner, the fact remains that your constituency is not lost and may, in fact, still be hanging around despite their apparent unhappiness with you.

Posted by: Joyce at May 16, 2005 08:51 PM

Thanks for the notes. I especially liked Joyce's line about the constituency that might be "hanging around." The funny thing is that as a BusinessWeek writer for 18 (?!!!) years, the readership was always something of a given. I know it shouldn't have been. But big editorial productions are a little bit like big manufacturing firms: At GE, Jack Welch dealt with the customers; the workers balanced the blades of the turbines. In any case, the relations were never anywhere as close as they are in this blog world. It's an eye-opening experience.

Posted by: steve baker at May 16, 2005 10:24 PM


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