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GM's Female Blogger


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May 11, 2005

GM's Female Blogger

Heather Green

I have to say I always wondered whether there were any women working for car companies. Ok. That's an exaggeration, statistically I knew there always had to be. But between some ads that use scare tactics about safety and, worse, a child's street cred at school to get women to buy cars or only finding male salesmen at dealerships, you had to wonder.

Yesterday a female employee popped up at GM's FastLane blog, writing about the "initiatives we have taken to connect with women."

I agree with Neville Hobson who wrote in a great post on this that GM continues to push the envelope with blogging.

04:16 PM

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Heather,

I have been a loyal GM buyer for 18 years and I was raised in a Ford Family. I have a son and a daughter and people at GM like Cynthia Price and her forward thinking drive the females in my family to GM vehicles. My Wife and Daughter love their corvette and even think our Hunner is cool!

Chip Thopmpson

Mooresville,NC

Posted by: Chip Thompson at May 13, 2005 12:46 AM

That's great to hear that people like Cynthia Price. I really like the way she writes and how forthcoming she seems to be in addressing this questions. I don't know anything about Hummers, but those ads that show the kid getting out of the Hummer at school and earning respect from other kids as a result of it, just make me cringe.

Posted by: Heather Green at May 13, 2005 10:55 AM

I agree that too many children gain respect of their peers because of what vehicle their parents drive. I have heard my children refer to one friend or another as being "rich". I kindly remind them that their friends are not rich, the parents are. Some day those children, if we're lucky, will be out on their own, finding their way. Hopefully they will, as most of us had to, struggle. Wonder which bill to pay with this week's paycheck, decide if they should buy that 6 pack or a gallon of milk, and learn the value (non-value)of the ever powerful lable. What is the difference between the $85 pair of tennis shoes worn by the most popular kid at school or the $20 pair at Wal-Mart?... $65...hmmm $65 that could buy a lot of other things.

Kids shouldn't give respect to other children for what their parents have accomplished, but rather for what the kid has accomplished.

Posted by: Lady Jeep at May 16, 2005 06:24 AM

I have never seen the ad were a kid gets out of a Hummer and earns respect. That premise does not excite me. The point to my earlier comments were not about rich or poor but that GM offers some great products that appeal to the Women in my family. They appeal to them for various reasons from safety to fun to drive. We have owned many GM products and have enjoyed them all from Saturn to Chevrolet to GMC and yes Hummer. I hope that GM continues to build cars that are safe, fun and that women and kids think are cool.

p.s. My wife and I will be looking for a nice 10 year old Saturn for our daughter's first car. If she can afford it. No Hummer's or Corvette's until she can earn it.

Posted by: Chip Thompson at November 16, 2005 01:28 PM

HI! I am a Spanish Female Car lover. Moreover I have been working for the european car industry for a long time now: tyre manufacturer Michelin. I have found your blog by chance. I have to say that men working within our industry just dont know much about approching the female customer, voil?! Good luck with your blog! I have just posted a F1 article in my blog. Unfortunately it is in spanish regarding Dupasquier.

Posted by: Mayte at November 19, 2005 11:22 AM


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