Businessweek Archives

Real money on BoingBoing, at least nothing to sneeze at


? Mainstream media's alleged strategy on blogs |

Main

| Taking Six Apart Apart ?

April 29, 2005

Real money on BoingBoing, at least nothing to sneeze at

Stephen Baker

BoingBoing sits right at the top of Technorati's blog traffic ratings. And now here's a report that it makes $40,000 a month in advertising. Sounds small. But if those advertisers get bang for their small-time bucks, they're bound to divert more of their ad budgets to blogs.

The challenge for bloggers is to professionalize their ad operations, providing advertisers with the services and consistency they count on in other media. It's taken mainstream Internet publishers the best part of a decade to establish themselves in this way--and now they're booming.

BoingBoing and the Gawker group are leading the way. And you can count on others in the blog world to move fast, in part because the big players are rushing into their business--and applying the lessons and metrics learned in the first stage of Internet advertising.

Yes, yes, I know. The big players are slow and don't fully understand the blog world. But soon some blog sites are going to be making a heck of a lot more than $40,000 a month--and not all of them will be run by start-ups.

07:11 AM

advertising

TrackBack URL for this entry:

http://blogs.businessweek.com/mt/mt-tb.cgi/

Listed below are links to weblogs that reference Real money on BoingBoing, at least nothing to sneeze at:

? Alex Barnett blog : RSS advertising arms race not worth the hassle from Media Guerrilla Linkblog

Link: Alex Barnett blog : RSS advertising arms race not worth the hassle. [Read More]

Tracked on April 29, 2005 10:30 AM

? Blogs Part of the Path To Prosperity? from Prosperity Train

Blogs are hitting the big time. They're the cover story for BusinessWeek on May 2, 2005 and BoingBoing claimed to make $40,000 a month in advertising. Are blogs the Next Big Thing for entreprenuers?... [Read More]

Tracked on April 29, 2005 10:46 PM

? King of The Division of Geese from NIF

Today's dose of NIF - News, Interesting & Funny [Read More]

Tracked on April 30, 2005 07:21 AM

? Blog Advertising Revenue from Blogs for Business

Is anyone earning advertising revenue from blogs? BusinessWeek-Online

seems to think so. Read Stephen Bakers comme... [Read More]

Tracked on May 2, 2005 07:45 AM

Nothing to sneeze at?

Blogging is generating six figure incomes for some of the blog A-listers.

(http://www.suburbanperil.com/archives/blogging/index.php#a000027)

Meanwhile more and more companies seem willing to leverage the power of the Internet meme to disseminate their message. (Subservient Chicken, Virtual Bartender, Pot Noodle Horn)

Posted by: Daejin at April 29, 2005 01:29 PM

It's not just the large companies or startups anymore that's breaking into blog monetization. I personally know of several students and young professionals who have personal blogs and are doing 5 digit income per month.

Delivered ad views to an influx of targetted traffic will pave the way for more people to benefit from financial operation that is available to everyone.

Posted by: David at August 10, 2006 01:06 AM


Too Cool for Crisis Management
LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus