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April 26, 2005
Corporate Blog, Rising
Just tripped over a great article (via Mike Manuel) that the very prolific Ed Cone penned (when exactly??) for CIO Insight magazine on corporate blogging. It's really informative and chock full of examples.
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Very good piece by Ed. For us evangelical biz bloggers, it's all good ammunition to argue the case for corporate blogging.
Posted by: Richard Armytage at April 27, 2005 03:39 AM
Business Week just discovered blogs?
Took you a long time to figure out their significance. I wrote about this in my Marketing article back on Sept. 30/2002.
The article remains heavily trafficked; people searching for "corporate blogs" consistently find this near the top of the list. Sadly, there is yet to be a Harley blog as I talked about in the article, and I think most businesses continue to be oblivious to their potential, despite the fact that many folks have been talking about their strategic significance and potential for *years and years and years*.
Posted by: Jim Carroll at April 28, 2005 07:39 AM
I was fired up to see Business Week take this on. Blogs are great for businesses and their article and blog adds to the credibility of them!
Posted by: Scott at April 28, 2005 06:08 PM